{"id":10122,"date":"2021-09-01T15:30:41","date_gmt":"2021-09-01T15:30:41","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=10122"},"modified":"2026-05-02T22:08:33","modified_gmt":"2026-05-02T22:08:33","slug":"que-hacer-y-que-evitar-al-usar-el-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/que-hacer-y-que-evitar-al-usar-el-marketing-digital\/","title":{"rendered":"Qu\u00e9 hacer y qu\u00e9 evitar al usar el marketing digital"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u00bfC\u00f3mo <\/span><b><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-usar-el-marketing-digital-para-hacer-de-tu-empresa-una-scale-up\/\">usar el marketing<\/a> digital <\/b><span style=\"font-weight: 400\">de forma correcta? Se necesita desarrollar buenas <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/estrategias-de-marketing-b2b\/\">estrategias de marketing<\/a> digital para hacer presencia en la web y darle autoridad a tu marca. Algunas compa\u00f1\u00edas han cometido errores al usar el marketing digital teniendo resultados negativos en sus campa\u00f1as.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Es importante aprender a usar de forma adecuada el marketing digital y evitar cualquier mal uso, as\u00ed garantizamos resultados positivos. Conozcamos cu\u00e1les son los errores que debemos evitar y cu\u00e1les son las cosas que debemos implementar al usar el marketing digital.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\u00bfC\u00f3mo <\/span>usar el marketing digital <span style=\"font-weight: 400\">para que tu negocio crezca?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Para <\/span><b>usar el marketing digital <\/b><span style=\"font-weight: 400\">de manera correcta tienes que analizar tu entorno y definir tus objetivos; conocer la situaci\u00f3n actual del mercado y la situaci\u00f3n de tu negocio. Adem\u00e1s, debes incluir c\u00f3mo ha sido el recibimiento de tu negocio a las redes sociales si las posees.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Una vez tengas estos puntos claros puedes <\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-posicionar-tu-empresa-por-internet-con-marketing-digital\/\"><b>emplear estrategias de marketing digital <\/b><\/a><span style=\"font-weight: 400\">como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/que-es-el-marketing-de-contenidos\/\">Marketing de contenidos<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Con este tipo de <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-disenar-un-webinar-exitoso-para-tu-estrategia-de-marketing\/\">estrategia de marketing<\/a> podr\u00e1s llegar al p\u00fablico a trav\u00e9s de un contenido \u00fatil, relevante y de valor para ellos.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> Cada contenido debe cumplir con la funci\u00f3n de embudo de conversi\u00f3n; es decir que ir\u00e1n a trav\u00e9s del descubrimiento y la comparaci\u00f3n que los incentivar\u00e1 a comprar y fidelizar con la marca.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketing de participaci\u00f3n <\/span><\/li>\n<\/ul>\n<p>Consiste en invitar al p\u00fablico a participar en tus redes sociales, foros, entre otros medios. Con esta estrategia har\u00e1s que los clientes mismos se percaten de lo bueno que es tu servicio o producto; ya que podr\u00e1n ganar sorteos para probar los productos o servicios, adem\u00e1s de expresar sus apreciaciones sobre estos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10124 aligncenter\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/09\/usar-el-marketing-digital-2.png\" alt=\"usar el marketing digital 2\" width=\"1284\" height=\"800\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/09\/usar-el-marketing-digital-2.png 1284w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/09\/usar-el-marketing-digital-2-300x187.png 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/09\/usar-el-marketing-digital-2-1024x638.png 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/09\/usar-el-marketing-digital-2-768x479.png 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/09\/usar-el-marketing-digital-2-696x434.png 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/09\/usar-el-marketing-digital-2-1068x665.png 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/09\/usar-el-marketing-digital-2-674x420.png 674w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Video marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Est\u00e1 comprobado que el contenido audiovisual capta la atenci\u00f3n de los clientes con mucha m\u00e1s fuerza que de otras formas. En este caso, se suelen crear tutoriales o recopilaci\u00f3n de testimonios, incluyendo, claro est\u00e1, temas que se relacionen con tus servicios o productos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Los videos pueden ser la herramienta fundamental para que el cliente se decida a tomar una <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-influye-en-la-decision-de-compra-del-cliente-el-marketing-subliminal\/\">decisi\u00f3n de compra<\/a>.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Neuromarketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Las estrategias que utiliza el neuromarketing estudian y analizan las emociones de los usuarios para comprar determinado producto o servicio. Las reacciones de las personas suelen ser distintas dependiendo del est\u00edmulo, por eso el neuromarketing es una herramienta provechosa.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Esta nos permitir\u00e1 determinar qu\u00e9 color, forma, letra, entre otros factores, estimulan de manera positiva a las personas;<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/captar-clientes\/\"><b> el objetivo es captar la atenci\u00f3n<\/b><\/a><span style=\"font-weight: 400\"> del usuario para que se vuelva un cliente de la marca.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Errores del marketing digital que debemos evitar cometer<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Los errores que debemos evitar al <\/span><b>usar el marketing digital <\/b><span style=\"font-weight: 400\">en nuestras estrategias son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No definir a tu buyer persona<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Para poder ofrecer mejores productos o servicios, debes tener especificado a qu\u00e9 tipo de persona ir\u00e1 dirigido, qui\u00e9n es tu cliente ficticio. As\u00ed podr\u00e1s contar con datos como lo son los socioecon\u00f3micos, conducta online, h\u00e1bitos de compras, etc.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No darle importancia al SEO<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Si no cuentas con un buen SEO, los clientes no podr\u00e1n encontrarte en la web; establece palabras claves para que seas r\u00e1pido de conseguir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hacer spam a los clientes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Si deseas ser vistos por el p\u00fablico <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/errores-de-marketing-b2b-que-debes-evitar-para-impulsar-tu-empresa-b2b\/\">debes evitar<\/a> la publicidad invasiva; procura realizar publicidad de calidad, con contenido de valor, que aporte algo para tu marca. Intenta no usar demasiado los banners o ser\u00e1s molesto para los usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Corrige los errores al <\/span><b>usar el marketing digital <\/b><span style=\"font-weight: 400\">y notar\u00e1s c\u00f3mo tus ventas incrementan y tu marca empieza a tener una huella positiva en los medios electr\u00f3nicos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo usar el marketing digital de forma correcta? Se necesita desarrollar buenas estrategias de marketing digital para hacer presencia en la web y darle autoridad a tu marca. Algunas compa\u00f1\u00edas han cometido errores al usar el marketing digital teniendo resultados negativos en sus campa\u00f1as. Es importante aprender a usar de forma adecuada el marketing digital [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[132,135,46],"class_list":["post-10122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-estrategias","tag-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 hacer y qu\u00e9 evitar al usar el marketing digital - Impulsa blog<\/title>\n<meta name=\"description\" content=\"Usar el marketing digital es el secreto del \u00e9xito, sigue leyendo para saber qu\u00e9 hacer y qu\u00e9 evitar al aplicarlo en tus estrategias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/que-hacer-y-que-evitar-al-usar-el-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 hacer y qu\u00e9 evitar al usar el marketing digital - 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