{"id":11773,"date":"2022-03-15T16:07:50","date_gmt":"2022-03-15T16:07:50","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=11773"},"modified":"2026-05-02T22:07:22","modified_gmt":"2026-05-02T22:07:22","slug":"que-debe-incluir-una-landing-page-para-que-sea-efectiva","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/que-debe-incluir-una-landing-page-para-que-sea-efectiva\/","title":{"rendered":"\u00bfQu\u00e9 debe incluir una landing page para que sea efectiva?"},"content":{"rendered":"

Toda estrategia de web marketing suele terminar en la conversi\u00f3n, donde un visitante ocasional se convierte en lead o cliente; y dicha conversi\u00f3n generalmente se lleva a cabo a trav\u00e9s de una landing page. Pero para que esta sea efectiva es necesario que sepas <\/span>qu\u00e9 debe incluir una landing page<\/b> y qu\u00e9 debes evitar<\/a>.<\/span><\/p>\n

Lo que debe incluir una landing page para una buena conversi\u00f3n<\/strong><\/h2>\n

Crear una landing<\/a> page efectiva requiere planificaci\u00f3n, dise\u00f1o e inteligencia. Esta debe motivar al cliente a desear proporcionar sus datos a cambio de un beneficio, y la landing page debe enfatizar esto con claridad.<\/span><\/p>\n

Si deseas tener<\/span> \u00e9xito<\/span><\/a> con tu landing page, te recomendamos seguir estas sugerencias que no pueden faltar a la hora de crearla.<\/span><\/p>\n

Dise\u00f1o simple y atractivo<\/strong><\/h3>\n

Tu landing page ser\u00e1 lo primero que tu cliente potencial ver\u00e1, y si lo que ve no le atrae o lo confunde, la conversi\u00f3n no se realizar\u00e1.<\/span><\/p>\n

Por eso el dise\u00f1o de tu landing page debe ser atractivo, <\/span>desde los colores usados hasta el tipo de letra<\/b> o las im\u00e1genes que se empleen. Cada elemento debe trabajar conjuntamente para llamar el inter\u00e9s del cliente, en lugar de ser aspectos sin relaci\u00f3n alguna entre s\u00ed.<\/span><\/p>\n

Algunos incluso usan videos o material multimedia en su landing page, lo que puede ser llamativo. Pero <\/span>evita sobrecargar de informaci\u00f3n<\/b> o dise\u00f1os tu landing page, no deseamos que el cliente se distraiga del tema central. \u00bfCu\u00e1l es ese?<\/span><\/p>\n

Usa titulares llamativos<\/strong><\/h3>\n

El texto o titular que coloques en grande debe captar la atenci\u00f3n de tu cliente potencial; y en pocas palabras deber\u00e1s <\/span>explicar el beneficio<\/b> que este obtendr\u00e1 de proporcionar sus datos, o por qu\u00e9 deber\u00eda hacerlo.<\/span><\/p>\n

Debes usar <\/span>frases llamativas y bien pensadas<\/b>, poderosas pero que no sean demasiado largas y contengan un llamado a la acci\u00f3n.<\/span><\/p>\n

Formulario acorde a la oferta<\/strong><\/h3>\n

\"qu\u00e9<\/p>\n

Los formularios son el pin\u00e1culo de toda landing page, ya que a trav\u00e9s de ellos el cliente proporciona informaci\u00f3n que lo vincula a tu p\u00e1gina. Pero los formularios <\/span>no deben ser extensos<\/b> o solicitar datos innecesarios que le hagan perder al cliente su tiempo o su inter\u00e9s.<\/span><\/p>\n

Evita las distracciones<\/strong><\/h3>\n

El objetivo de una landing page es <\/span>lograr la conversi\u00f3n a cliente<\/b>, no de informar ni de mostrar datos extra que entorpezcan el proceso. Por lo tanto, evita incluir men\u00fas desplegables o enlaces a otras p\u00e1ginas ni informaci\u00f3n que distraiga al cliente del objetivo principal.<\/span><\/p>\n

Incluye testimonios que a\u00f1adan valor a la oferta<\/strong><\/h3>\n

Incluir testimonios de clientes que en el pasado contrataron tus servicios y ahora cuentan lo bien que les fue te servir\u00e1 de mucho. Estos testimonios <\/span>confirman el beneficio ofertado<\/b> y ayuda al cliente potencial a despejar sus dudas, si es que a\u00fan las tiene.<\/span><\/p>\n

Un testimonio real y conciso puede ser lo que termine de empujar a la persona que visita tu landing page a tu embudo de ventas. Entonces \u00bfpor qu\u00e9 no lo pruebas?<\/span><\/p>\n

Cuando creamos una landing page bien pensada y tenemos en cuenta los consejos antedichos, lograremos que sea efectiva y atraiga m\u00e1s clientes. Pero \u00bfqu\u00e9 alternativas existen para lograr crear una landing page que satisfaga tus necesidades?<\/span><\/p>\n

Una de las mejores opciones es<\/span> Impulsa Click<\/b><\/a>, un CRM Marketing especializado en landing pages<\/a> con muchas herramientas funcionales. Este software puede darte los recursos que necesitas para obtener una landing page a la medida de tu negocio. \u00bfPor qu\u00e9 no te animas a descubrir los beneficios que representa para ti?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Toda estrategia de web marketing suele terminar en la conversi\u00f3n, donde un visitante ocasional se convierte en lead o cliente; y dicha conversi\u00f3n generalmente se lleva a cabo a trav\u00e9s de una landing page. Pero para que esta sea efectiva es necesario que sepas qu\u00e9 debe incluir una landing page y qu\u00e9 debes evitar. Lo […]<\/p>\n","protected":false},"author":6,"featured_media":11775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[32,1624,2193,2192],"class_list":["post-11773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-cliente","tag-landing-page","tag-lead","tag-web-marketing"],"yoast_head":"\n\u00bfQu\u00e9 debe incluir una landing page para que sea efectiva? - Impulsa blog<\/title>\n<meta name=\"description\" content=\"Es necesario que sepas qu\u00e9 debe incluir una landing page y qu\u00e9 debes evitar para que esta sea cien por cien efectiva\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/que-debe-incluir-una-landing-page-para-que-sea-efectiva\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 debe incluir una landing page para que sea efectiva? 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