{"id":11958,"date":"2022-04-03T14:29:26","date_gmt":"2022-04-03T14:29:26","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=11958"},"modified":"2026-05-02T22:11:52","modified_gmt":"2026-05-02T22:11:52","slug":"canales-complementarios-al-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/canales-complementarios-al-email-marketing\/","title":{"rendered":"Canales complementarios al Email Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/tendencias-de-email-marketing-para-2024-que-debes-conocer\/\">Email Marketing<\/a> representa una de las mejores opciones para publicitar tus productos o servicios a tus leads suscritos; y son una excelente forma de captaci\u00f3n y fidelizaci\u00f3n de clientes. Pero para que la estrategia sea m\u00e1s efectiva a menudo es necesario usar <\/span><b>canales complementarios al Email Marketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>\u00bfC\u00f3mo funciona un CRM de Mail Marketing?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"CRM de Marketing con Landing Page, Mail Marketing y clientes\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/M2rttSglXPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>\u00bfCu\u00e1les son los canales complementarios al Email Marketing?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Las estrategias publicitarias enfocadas al env\u00edo de contenidos a trav\u00e9s de <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/email-marketing-personalizar-correos-electronicos-con-inteligencia-artificial\/\">correos electr\u00f3nicos<\/a> se manejan usando una <\/span><b>lista de contactos suscritos<\/b><span style=\"font-weight: 400;\">; as\u00ed que es importante hacer que esa lista crezca y sea diversa atrayendo a las personas interesadas a nuestro canal de suscripci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si manejas una lista de contactos muy peque\u00f1a o te cuesta lograr que las personas se suscriban a tu newsletter, quiz\u00e1s necesites usar un canal complementario. Estos pueden ayudarte a <\/span><b>atraer tr\u00e1fico a tu p\u00e1gina<\/b><span style=\"font-weight: 400;\"> o llevar tu contenido a m\u00e1s personas y atraer leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 canales complementarios al Email Marketing se pueden utilizar? A continuaci\u00f3n, te presentamos algunos:<\/span><\/p>\n<h3><strong>Sitios webs y landing pages<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tu sitio web o tu<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/landing-page-vs-sitio-web\/\"> <span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> ser\u00e1 la principal manera de hacer crecer tu lista de contactos a trav\u00e9s de formularios que pueden llenar. Ofrecer un beneficio en dichas p\u00e1ginas que le d\u00e9 una motivaci\u00f3n a la persona para suscribirse es importante. Podr\u00edas, por ejemplo, <\/span><b>ofrecer<\/b> <b>descuentos exclusivos por suscribirse<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una buena estrategia de SEO que atraiga tr\u00e1fico a tu web o landing page es de suma importancia para lograr que tu lista de contactos crezca.<\/span><\/p>\n<h3><strong>Las redes sociales y el Marketing Digital<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11959 aligncenter\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/canales-complementarios-al-Email-Marketing-2.jpg\" alt=\"canales complementarios al Email Marketing\" width=\"445\" height=\"296\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/canales-complementarios-al-Email-Marketing-2.jpg 1280w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/canales-complementarios-al-Email-Marketing-2-300x200.jpg 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/canales-complementarios-al-Email-Marketing-2-1024x682.jpg 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/canales-complementarios-al-Email-Marketing-2-768x512.jpg 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/canales-complementarios-al-Email-Marketing-2-696x464.jpg 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/canales-complementarios-al-Email-Marketing-2-1068x712.jpg 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/canales-complementarios-al-Email-Marketing-2-630x420.jpg 630w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las redes sociales son sin duda una de las mejores y m\u00e1s efectivas plataformas para publicitar y atraer clientes potenciales. La idea est\u00e1 en utilizar tu perfil empresarial para publicar<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/ideas-para-generar-contenido\/\"> <span style=\"font-weight: 400;\">contenido<\/span><\/a><span style=\"font-weight: 400;\"> con <\/span><b>enlaces que lleven a los canales de suscripci\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puedes incluso valerte de hashtags en tendencia o de comentarios para interactuar con las personas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, una buena estrategia de <\/span><b>Marketing Digital<\/b><span style=\"font-weight: 400;\"> te permitir\u00e1 tener un mayor alcance y llegar m\u00e1s f\u00e1cilmente a tu buyer persona. Sin duda, las redes sociales son uno de los mejores canales complementarios al email marketing para el \u00e9xito de tus campa\u00f1as.<\/span><\/p>\n<h3><strong>Ecommerce y tiendas online<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tu tienda online propia o de terceros puede ser una plataforma ideal para la captaci\u00f3n de leads que puedas usar para potenciar tu campa\u00f1a de email marketing. Es com\u00fan ver banners que enlazan a formularios de suscripci\u00f3n y llevan a las personas interesadas a convertirse en leads.<\/span><\/p>\n<h2><strong>La importancia de los canales complementarios al Email Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Una lista de contactos robusta, personalizada y llena de clientes potenciales que han mostrado inter\u00e9s en tus servicios es vital para el <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/elementos-fundamentales-para-el-exito-del-email-marketing\/\">\u00e9xito del email<\/a> marketing; por eso siempre es importante valerse de cualquier m\u00e9todo complementario que te ayude a <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/5-consejos-para-potenciar-tu-estrategia-de-email-marketing\/\">potenciar tu estrategia<\/a> y lograr mayor alcance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nunca debes <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-enviar-correos-masivos-sin-spam\/\">enviar correos<\/a> electr\u00f3nicos con contenido a personas que no se han suscrito, siempre es mejor <\/span><b>ganarse dichos suscriptores<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y, como hemos visto, hay muchas maneras de atraer a esos clientes potenciales vali\u00e9ndonos de la tecnolog\u00eda, el internet y las diferentes plataformas. La mayor\u00eda de estos m\u00e9todos no requieren una inversi\u00f3n monetaria y son muy efectivos para la captaci\u00f3n de leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que, si est\u00e1s pensando en <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-implementar-una-estrategia-de-videomarketing\/\">implementar una estrategia<\/a> de Email Marketing, no olvides utilizar canales complementarios que te garanticen el \u00e9xito de dicha estrategia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Email Marketing representa una de las mejores opciones para publicitar tus productos o servicios a tus leads suscritos; y son una excelente forma de captaci\u00f3n y fidelizaci\u00f3n de clientes. Pero para que la estrategia sea m\u00e1s efectiva a menudo es necesario usar canales complementarios al Email Marketing. \u00bfC\u00f3mo funciona un CRM de Mail Marketing? [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[2227,788,2220,46,221,222,29],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-canales","tag-email-marketing","tag-landing-pages","tag-marketing-digital","tag-negocio","tag-productos","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canales complementarios al Email Marketing<\/title>\n<meta name=\"description\" content=\"Existen canales complementarios al Email Marketing con los cuales puedes publicitar tus productos o servicios a tus leads suscritos. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/canales-complementarios-al-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canales complementarios al Email Marketing\" \/>\n<meta property=\"og:description\" content=\"Existen canales complementarios al Email Marketing con los cuales puedes publicitar tus productos o servicios a tus leads suscritos. \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sistemaimpulsa.com\/blog\/canales-complementarios-al-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Ventas y Digitalizaci\u00f3n - 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