{"id":11972,"date":"2022-04-06T14:09:21","date_gmt":"2022-04-06T14:09:21","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=11972"},"modified":"2026-05-02T22:40:20","modified_gmt":"2026-05-02T22:40:20","slug":"emails-no-comerciales-dentro-del-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/emails-no-comerciales-dentro-del-email-marketing\/","title":{"rendered":"Emails no comerciales dentro del Email Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las campa\u00f1as de <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/email-marketing-como-analizar-y-probar-los-correos\/\">Email Marketing<\/a> son una excelente herramienta para promocionar y vender tus productos, sin embargo, no solo se centra en estos objetivos; ya que este tipo de campa\u00f1as tambi\u00e9n es muy \u00fatil para fortalecer los canales de comunicaci\u00f3n y la relaci\u00f3n con los clientes y posibles clientes. Los <\/span><b>emails no comerciales dentro del Email Marketing<\/b><span style=\"font-weight: 400;\"> son los que generalmente se usan para tal fin.<\/span><\/p>\n<h2><strong>\u00bfC\u00f3mo funciona un CRM de Mail Marketing?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"CRM de Marketing con Landing Page, Mail Marketing y clientes\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/M2rttSglXPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Tipos de emails no comerciales dentro del Email Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Como es bien sabido, cuando un cliente potencial se suscribe en un formulario para<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/5-consejos-para-potenciar-tu-estrategia-de-email-marketing\/\"> <span style=\"font-weight: 400;\">recibir<\/span><\/a><span style=\"font-weight: 400;\"> correos electr\u00f3nicos de tu empresa, espera recibir <\/span><b>ofertas y promociones<\/b><span style=\"font-weight: 400;\"> principalmente. Este es uno de los principales objetivos del email marketing: generar inter\u00e9s en la compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, hay otros tipos de correos que no contienen ning\u00fan tipo de oferta o contenido de \u00edndole comercial y que tambi\u00e9n se env\u00edan; siendo los siguientes los m\u00e1s usados:<\/span><\/p>\n<h3><strong>Los correos de bienvenida<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Un buen recibimiento nos cae bien a todos cuando llegamos a alg\u00fan lugar \u00bfpor qu\u00e9 ser\u00eda diferente entonces en el email marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este tipo de correos sirven para dar la bienvenida a la familia a quien se acaba de suscribir, y sirve para <\/span><b>ahondar el terreno para futuras interacciones<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este tipo de correos son importantes porque crean un clima amistoso y generan un <\/span><b>ambiente de exclusividad<\/b><span style=\"font-weight: 400;\">; por ejemplo, al decir \u201cAhora formas parte de las miles de personas que disfrutan de\u2026\u201d. Los clientes se sentir\u00e1n parte de algo importante y eso puede generar inter\u00e9s en tu empresa.<\/span><\/p>\n<h3><strong>Correos estacionales o conmemorativos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Otros correos no comerciales muy conocidos son aquellos que se env\u00edan en \u00e9pocas concretas del a\u00f1o o en <\/span><b>d\u00edas festivos<\/b><span style=\"font-weight: 400;\">. Muchas personas aprecian recibir un mensaje navide\u00f1o en diciembre, o de esperanza en semana santa; incluso algunos aprecian recibir mensajes en fechas conmemorativas de importancia para el pa\u00eds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La importancia de este tipo de correos radica en que ayuda a <\/span><b>fortalecer el lazo de amistad entre empresa y cliente<\/b><span style=\"font-weight: 400;\">; mostrando que las interacciones no deben ser meramente comerciales.<\/span><\/p>\n<h3><strong>Correos de cumplea\u00f1os, aniversario o logros<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11973 aligncenter\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/emails-no-comerciales-dentro-del-Email-Marketing-2.jpg\" alt=\"emails no comerciales dentro del Email Marketing\" width=\"498\" height=\"331\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/emails-no-comerciales-dentro-del-Email-Marketing-2.jpg 1280w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/emails-no-comerciales-dentro-del-Email-Marketing-2-300x200.jpg 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/emails-no-comerciales-dentro-del-Email-Marketing-2-1024x682.jpg 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/emails-no-comerciales-dentro-del-Email-Marketing-2-768x512.jpg 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/emails-no-comerciales-dentro-del-Email-Marketing-2-696x464.jpg 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/emails-no-comerciales-dentro-del-Email-Marketing-2-1068x712.jpg 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/emails-no-comerciales-dentro-del-Email-Marketing-2-630x420.jpg 630w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Parecidos a los anteriores, estos correos se env\u00edan en fechas concretas que resultan especiales <\/span><b>a t\u00edtulo personal <\/b><span style=\"font-weight: 400;\">para el cliente. Por ejemplo, su cumplea\u00f1os, su aniversario como cliente, haber obtenido alg\u00fan logro o reconocimiento, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A veces podr\u00edas darle alg\u00fan tipo de concesi\u00f3n o regalo a tu cliente para felicitarlo, como muestras gratis u otros elementos. Estos correos son importantes porque <\/span><b>muestra a tu cliente cu\u00e1nto te importa<\/b><span style=\"font-weight: 400;\"> y que est\u00e1s pendiente de sus fechas especiales. Ese tipo de detalles sencillos pueden marcar la diferencia.<\/span><\/p>\n<h2><strong>Aprendiendo a usar los emails no comerciales dentro del Email Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Hasta ahora, hemos repasado algunos de los correos no comerciales que suelen enviarse, no son todos, pero si los principales. Ahora bien, \u00bfc\u00f3mo usarlos bien sobre todo cuando tenemos una lista de contactos amplia e implica mucho trabajo manual?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo mejor en estos casos es contar con herramientas como<\/span><a href=\"https:\/\/impulsa.click\/\"> <b>Impulsa Click<\/b><\/a><span style=\"font-weight: 400;\">, un software orientado a las campa\u00f1as de email marketing con <\/span><b>muchas funcionalidades<\/b><span style=\"font-weight: 400;\">. No solamente podr\u00e1s implementar campa\u00f1as exitosas, sino que puedes automatizar tareas para que no tengas que hacerlas manualmente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, podr\u00edas redactar tus emails no comerciales y <\/span><b>fijar el tiempo en el que ser\u00e1n enviados<\/b><span style=\"font-weight: 400;\">. Sin duda te resultar\u00e1 muy \u00fatil probar las bondades de este potente software CRM Marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En conclusi\u00f3n, preocuparte por tus clientes y demostrarles inter\u00e9s es tan importante como ofrecer promociones y descuentos; as\u00ed que pon en pr\u00e1ctica lo aprendido y mira los resultados.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as de Email Marketing son una excelente herramienta para promocionar y vender tus productos, sin embargo, no solo se centra en estos objetivos; ya que este tipo de campa\u00f1as tambi\u00e9n es muy \u00fatil para fortalecer los canales de comunicaci\u00f3n y la relaci\u00f3n con los clientes y posibles clientes. Los emails no comerciales dentro del [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2915],"tags":[516,32,2232,788,2231,221],"class_list":["post-11972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-mofu","tag-campanas","tag-cliente","tag-correos","tag-email-marketing","tag-emails-no-comerciales","tag-negocio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emails no comerciales dentro del Email Marketing<\/title>\n<meta name=\"description\" content=\"Los emails no comerciales dentro del Email Marketing te permitir\u00e1n fortalecer los canales de comunicaci\u00f3n y la relaci\u00f3n con tus clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/emails-no-comerciales-dentro-del-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emails no comerciales dentro del Email Marketing\" \/>\n<meta property=\"og:description\" content=\"Los emails no comerciales dentro del Email Marketing te permitir\u00e1n fortalecer los canales de comunicaci\u00f3n y la relaci\u00f3n con tus clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sistemaimpulsa.com\/blog\/emails-no-comerciales-dentro-del-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Ventas y Digitalizaci\u00f3n - 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