{"id":12185,"date":"2022-04-04T14:11:29","date_gmt":"2022-04-04T14:11:29","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=12185"},"modified":"2026-05-02T22:01:06","modified_gmt":"2026-05-02T22:01:06","slug":"email-marketing-las-bases-para-crear-emails-que-conviertan","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/email-marketing-las-bases-para-crear-emails-que-conviertan\/","title":{"rendered":"Email Marketing: Las bases para crear emails que conviertan"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Toda <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/campana-de-marketing-efectiva\/\">campa\u00f1a de marketing<\/a> exitosa est\u00e1 respaldada por buenos fundamentos y una estrategia s\u00f3lida desde sus inicios. Para <\/span><b>crear emails que conviertan<\/b><span style=\"font-weight: 400;\"> m\u00e1s leads a clientes es necesario llevar a cabo una planificaci\u00f3n previa que incluya el estudio del mercado y el an\u00e1lisis de datos.<\/span><\/p>\n<h2><strong>\u00bfC\u00f3mo funciona un CRM de Mail Marketing?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"CRM de Marketing con Landing Page, Mail Marketing y clientes\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/M2rttSglXPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Las 3 bases para crear emails que conviertan<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Hoy te hablaremos de al menos <\/span><b>3 claves<\/b><span style=\"font-weight: 400;\"> a tener en cuenta si quieres <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-disenar-una-estrategia-de-chat-marketing\/\">dise\u00f1ar una estrategia<\/a> s\u00f3lida que te ayude a aumentar tus ventas.<\/span><\/p>\n<ol>\n<li><b>Segmentaci\u00f3n<\/b><\/li>\n<li><b>Personalizaci\u00f3n<\/b><\/li>\n<li><b>Innovaci\u00f3n<\/b><\/li>\n<\/ol>\n<h3><strong>Segmentar en base a los datos recopilados<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Si est\u00e1s pensando en iniciar una campa\u00f1a de <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/cambios-en-email-marketing-para-este-2018\/\">email marketing<\/a> hemos de suponer que ya cuentas con una lista de contactos a los cuales enviar contenido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora bien, \u00bfqu\u00e9 tanto conoces a estos contactos? \u00bfConoces los gustos y necesidades de consumo de esos clientes potenciales?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es importante que <\/span><b>recopilemos la mayor informaci\u00f3n posible de nuestros leads<\/b><span style=\"font-weight: 400;\"> ya que esto nos ayudar\u00e1 en el proceso de segmentaci\u00f3n. \u00bfY qu\u00e9 es la segmentaci\u00f3n? Es el agrupamiento de clientes potenciales con similares gustos, necesidades o preferencias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando segmentamos es m\u00e1s f\u00e1cil saber c\u00f3mo atender los intereses de cada grupo de forma m\u00e1s personal; lo que mejora la calidad del contenido y logra un mayor impacto en ellos.<\/span><\/p>\n<h3><strong>Personalizar para ganar<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Evidentemente si hemos segmentado a nuestros contactos no vamos a enviarle el mismo contenido a todos, \u00bfverdad?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es necesario <\/span><b>individualizar la atenci\u00f3n<\/b><span style=\"font-weight: 400;\"> lo m\u00e1s posible y en base a los datos que tengas sobre tus clientes potenciales. \u00bfQu\u00e9 les llamar\u00e1 m\u00e1s la atenci\u00f3n a mis contactos? \u00bfCu\u00e1ndo ser\u00e1 el mejor momento para enviar los contenidos? \u00bfC\u00f3mo propicio una interacci\u00f3n entre ambos?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si sometes a an\u00e1lisis esas preguntas ser\u00e1s capaz de ofrecerle a tus clientes lo que buscan <\/span><b>cuando lo buscan<\/b><span style=\"font-weight: 400;\">, o incluso antes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siempre cuida la presentaci\u00f3n de los correos: el dise\u00f1o, la estructura, las im\u00e1genes que usas, la calidad del texto, la ortograf\u00eda. Todos estos factores incidir\u00e1n en la buena recepci\u00f3n de los leads a nuestro contenido.<\/span><\/p>\n<h3><strong>Innova y fideliza<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12186 aligncenter\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/crear-emails-que-conviertan-2.jpg\" alt=\"crear emails que conviertan\" width=\"461\" height=\"355\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/crear-emails-que-conviertan-2.jpg 1109w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/crear-emails-que-conviertan-2-300x231.jpg 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/crear-emails-que-conviertan-2-1024x788.jpg 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/crear-emails-que-conviertan-2-768x591.jpg 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/crear-emails-que-conviertan-2-696x535.jpg 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/crear-emails-que-conviertan-2-1068x821.jpg 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/crear-emails-que-conviertan-2-546x420.jpg 546w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mantener a los clientes interesados en nuestra marca y lograr que se queden con nosotros puede ser dif\u00edcil. Por eso, es necesario tener la creatividad suficiente para innovar y <\/span><b>mantener una oferta fresca y atractiva<\/b><span style=\"font-weight: 400;\"> que lleve a la venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es necesario que tu contenido sea interesante y que reporte un beneficio constante para el cliente. Podr\u00edas, por ejemplo, ofrecer descuentos y otras promociones, y no descuidar los<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/emails-no-comerciales-dentro-del-email-marketing\/\"> <span style=\"font-weight: 400;\">emails no comerciales<\/span><\/a><span style=\"font-weight: 400;\"> para fortalecer la relaci\u00f3n con el cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si ofreces cosas nuevas y te adaptas a los nuevos requerimientos de tu p\u00fablico, se propiciar\u00e1 la fidelizaci\u00f3n y obtendr\u00e1s m\u00e1s clientes habituales.<\/span><\/p>\n<h2><strong>Crear emails que conviertan de la mano de las herramientas correctas<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-crear-campanas-de-facebook-efectivas\/\">Crear campa\u00f1as<\/a> exitosas de email marketing, personalizar contenidos y mantener la innovaci\u00f3n es algo que no todos logran.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso, a veces es necesario recurrir a herramientas de gesti\u00f3n que nos permitan automatizar tareas y facilitar los diferentes procesos. Entre las mejores alternativas a d\u00eda de hoy se encuentra<\/span><a href=\"https:\/\/impulsa.click\/\"> <b>Impulsa Click<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este software te dar\u00e1 todos los recursos que necesitas para <\/span><b>manejar cada etapa de tus proyectos<\/b><span style=\"font-weight: 400;\"> de email marketing; desde la recolecci\u00f3n de datos en las fases tempranas hasta el an\u00e1lisis y seguimiento posterior, esta herramienta se adapta a tus necesidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 esperas? Crea emails que conviertan y logra el \u00e9xito de tus acciones con la herramienta de gesti\u00f3n preferida por muchos: <\/span><b>Impulsa Click<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toda campa\u00f1a de marketing exitosa est\u00e1 respaldada por buenos fundamentos y una estrategia s\u00f3lida desde sus inicios. Para crear emails que conviertan m\u00e1s leads a clientes es necesario llevar a cabo una planificaci\u00f3n previa que incluya el estudio del mercado y el an\u00e1lisis de datos. \u00bfC\u00f3mo funciona un CRM de Mail Marketing? Las 3 bases [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[557,2258,788,534,46],"class_list":["post-12185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-conversion","tag-crear-emails","tag-email-marketing","tag-leads","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing: Las bases para crear emails que conviertan<\/title>\n<meta name=\"description\" content=\"Para crear emails que conviertan m\u00e1s leads a clientes se necesita hacer una planificaci\u00f3n previa. 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