{"id":12190,"date":"2022-04-02T14:25:46","date_gmt":"2022-04-02T14:25:46","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=12190"},"modified":"2026-05-02T22:42:12","modified_gmt":"2026-05-02T22:42:12","slug":"como-iniciar-campanas-de-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/","title":{"rendered":"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pese a todo pron\u00f3stico, las campa\u00f1as de <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/email-marketing-para-b2b-como-utilizarlo-de-manera-correcta\/\">email marketing<\/a> siguen siendo una parte importante dentro del marketing digital gracias a sus buenos resultados. Sin embargo, el \u00e9xito de toda <\/span><b>campa\u00f1a de email marketing<\/b><span style=\"font-weight: 400;\"> tambi\u00e9n depende de su correcta implementaci\u00f3n; por eso, hoy te decimos c\u00f3mo empezar con fuerza.<\/span><\/p>\n<h2><strong>\u00bfC\u00f3mo funciona un CRM de Mail Marketing?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"CRM de Marketing con Landing Page, Mail Marketing y clientes\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/M2rttSglXPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Aprende a crear campa\u00f1as de email marketing s\u00f3lida desde sus inicios<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Toda acci\u00f3n impulsada desde el departamento de marketing es siempre objeto de estudio previo; la <\/span><b>recolecci\u00f3n de datos<\/b><span style=\"font-weight: 400;\"> nos ayuda a refinar nuestra estrategia y hacerla m\u00e1s af\u00edn al p\u00fablico al que va dirigida. El email marketing no escapa de esa realidad, por eso, te decimos qu\u00e9 hacer para empezar bien tu campa\u00f1a.<\/span><\/p>\n<h3><strong>Prepara tu propia lista de contactos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Todos saben que el email marketing implica el env\u00edo de contenido publicitario v\u00eda <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/mail-marketing-errores-comunes-en-la-estrategia-de-correo-electronico-y-como-evitarlos\/\">correo electr\u00f3nico<\/a> a una lista de contactos suscrita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si no tienes dicha lista es momento que comiences a prepararla, ya sea a trav\u00e9s de la informaci\u00f3n de los clientes que ya tienes; o captando nuevos leads mediante, por ejemplo, <\/span><b>formularios en<\/b><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/convierte-mas-con-tus-acciones-de-marketing-con-una-landing-page\/\"> <b>landing pages<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No debes <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-enviar-correos-masivos-sin-spam\/\">enviar correos<\/a> a quienes no han pedido recibir dicho contenido o no se han suscrito en tu web. As\u00ed que, el preparar una lista s\u00f3lida de contactos con personas interesadas es un paso previo importante.<\/span><\/p>\n<h3><strong>Planifica, segmenta, implementa<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12191\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2.jpg\" alt=\"campa\u00f1as de email marketing\" width=\"477\" height=\"328\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2.jpg 1097w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2-300x206.jpg 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2-1024x705.jpg 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2-768x529.jpg 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2-100x70.jpg 100w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2-218x150.jpg 218w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2-696x479.jpg 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2-1068x735.jpg 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing-2-610x420.jpg 610w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cuando ya tienes tu lista de contactos, es momento de comenzar a planificar el contenido que enviar\u00e1s en base a quienes la conforman.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Debes hacer una segmentaci\u00f3n<\/span> <span style=\"font-weight: 400;\">de los contactos de tu lista en base a criterios demogr\u00e1ficos, gustos, intereses, etc. Esto con la finalidad de <\/span><b>personalizar los contenidos <\/b><span style=\"font-weight: 400;\">que se env\u00edan en el mayor grado posible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y de ah\u00ed extraemos una lecci\u00f3n importante: <\/span><b>nunca debemos enviar el mismo contenido a cada contacto<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No funciona. No a todos les llamar\u00e1 la atenci\u00f3n lo mismo, es mejor planificar qu\u00e9 contenidos enviar a qu\u00e9 personas para que estos sean m\u00e1s efectivos.<\/span><\/p>\n<h3><strong>Env\u00eda contenido llamativo y de calidad<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ahora que ya tienes un p\u00fablico interesado y planificaste el tipo de contenido que quieres enviar, debes asegurarte de <\/span><b>presentarlo correctamente<\/b><span style=\"font-weight: 400;\">. El dise\u00f1o de tu contenido debe ser fresco, llamativo, pero a la vez poderoso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuida el formato, el tama\u00f1o de la letra, las reglas de ortograf\u00eda y cuidado con que las im\u00e1genes o el contenido visual no opaquen el texto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, debes saber cu\u00e1ndo enviar los contenidos y la frecuencia entre un mensaje y otro; no queremos ni dejar olvidados a nuestros contactos <\/span><b>ni caer en el spam<\/b><span style=\"font-weight: 400;\">. Por \u00faltimo, env\u00eda contenido interesante y que propicie una acci\u00f3n o respuesta de parte del cliente.<\/span><\/p>\n<h2><strong>Perfecciona tu campa\u00f1a de Email Marketing con asesor\u00eda especializada<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">La implementaci\u00f3n de una campa\u00f1a de email marketing desde sus fases iniciales hasta su t\u00e9rmino puede llevar semanas o incluso meses. Por eso, es importante que todos los pasos se hagan correctamente para que todo el esfuerzo y tiempo invertido den resultados.<\/span><\/p>\n<p><a href=\"https:\/\/impulsa.click\/funcionalidades\"><b>Impulsa Click<\/b><\/a><span style=\"font-weight: 400;\"> ser\u00e1 tu mejor aliado a la hora de impulsar tus <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/conoce-como-implementar-campanas-de-email-marketing-para-2023\/\">campa\u00f1as de email<\/a> marketing; esto debido a que te brindan asesor\u00eda as\u00ed como las herramientas adecuadas para mejorar cada aspecto de tus acciones y estrategias dentro de tus campa\u00f1as.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma lograr\u00e1s mayores interacciones, conversiones de leads a clientes y un <\/span><b>aumento significativo en el \u00e9xito de tus campa\u00f1as<\/b><span style=\"font-weight: 400;\">. \u00bfQu\u00e9 esperas? Da el primer paso para llevar tu campa\u00f1a de email marketing a la estrat\u00f3sfera de la mano de Impulsa Click.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pese a todo pron\u00f3stico, las campa\u00f1as de email marketing siguen siendo una parte importante dentro del marketing digital gracias a sus buenos resultados. Sin embargo, el \u00e9xito de toda campa\u00f1a de email marketing tambi\u00e9n depende de su correcta implementaci\u00f3n; por eso, hoy te decimos c\u00f3mo empezar con fuerza. \u00bfC\u00f3mo funciona un CRM de Mail Marketing? [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[1119,2259,788,46],"class_list":["post-12190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-campanas-de-email-marketing","tag-crear-campanas","tag-email-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing? - Impulsa blog<\/title>\n<meta name=\"description\" content=\"Las campa\u00f1as de email marketing siguen siendo una parte importante dentro del marketing digital gracias a sus buenos resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing? - Impulsa blog\" \/>\n<meta property=\"og:description\" content=\"Las campa\u00f1as de email marketing siguen siendo una parte importante dentro del marketing digital gracias a sus buenos resultados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Ventas y Digitalizaci\u00f3n - Impulsa\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-02T14:25:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-02T22:42:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jesus P.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jesus P.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/\"},\"author\":{\"name\":\"Jesus P.\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b776e2045dc9a9212dea4b32163f07d\"},\"headline\":\"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing?\",\"datePublished\":\"2022-04-02T14:25:46+00:00\",\"dateModified\":\"2026-05-02T22:42:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/\"},\"wordCount\":624,\"image\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/campana-de-email-marketing.jpg\",\"keywords\":[\"campa\u00f1as de email marketing\",\"crear campa\u00f1as\",\"email marketing\",\"marketing digital\"],\"articleSection\":[\"Marketing Digital\",\"TOFU\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/\",\"name\":\"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing? - Impulsa blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/campana-de-email-marketing.jpg\",\"datePublished\":\"2022-04-02T14:25:46+00:00\",\"dateModified\":\"2026-05-02T22:42:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b776e2045dc9a9212dea4b32163f07d\"},\"description\":\"Las campa\u00f1as de email marketing siguen siendo una parte importante dentro del marketing digital gracias a sus buenos resultados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/campana-de-email-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/campana-de-email-marketing.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Mejora la eficiencia de tu equipo de marketing: El camino hacia una estrategia de marketing eficaz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-iniciar-campanas-de-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/\",\"name\":\"Blog de Ventas y Digitalizaci\u00f3n - Impulsa\",\"description\":\"Blog dedicado a ayudar a emprendedores, pymes y empresas sobre ventas y digitalizaci\u00f3n, explicando en simple los contenidos complejos.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b776e2045dc9a9212dea4b32163f07d\",\"name\":\"Jesus P.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g\",\"caption\":\"Jesus P.\"},\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/author\\\/comoemprender-netgmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing? - Impulsa blog","description":"Las campa\u00f1as de email marketing siguen siendo una parte importante dentro del marketing digital gracias a sus buenos resultados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing? - Impulsa blog","og_description":"Las campa\u00f1as de email marketing siguen siendo una parte importante dentro del marketing digital gracias a sus buenos resultados.","og_url":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/","og_site_name":"Blog de Ventas y Digitalizaci\u00f3n - Impulsa","article_published_time":"2022-04-02T14:25:46+00:00","article_modified_time":"2026-05-02T22:42:12+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing.jpg","type":"image\/jpeg"}],"author":"Jesus P.","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jesus P.","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/"},"author":{"name":"Jesus P.","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#\/schema\/person\/9b776e2045dc9a9212dea4b32163f07d"},"headline":"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing?","datePublished":"2022-04-02T14:25:46+00:00","dateModified":"2026-05-02T22:42:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/"},"wordCount":624,"image":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing.jpg","keywords":["campa\u00f1as de email marketing","crear campa\u00f1as","email marketing","marketing digital"],"articleSection":["Marketing Digital","TOFU"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/","url":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/","name":"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing? - Impulsa blog","isPartOf":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing.jpg","datePublished":"2022-04-02T14:25:46+00:00","dateModified":"2026-05-02T22:42:12+00:00","author":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#\/schema\/person\/9b776e2045dc9a9212dea4b32163f07d"},"description":"Las campa\u00f1as de email marketing siguen siendo una parte importante dentro del marketing digital gracias a sus buenos resultados.","breadcrumb":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/#primaryimage","url":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing.jpg","contentUrl":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/04\/campana-de-email-marketing.jpg","width":1280,"height":853,"caption":"Mejora la eficiencia de tu equipo de marketing: El camino hacia una estrategia de marketing eficaz"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/como-iniciar-campanas-de-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.sistemaimpulsa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo iniciar campa\u00f1as de Email Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#website","url":"https:\/\/www.sistemaimpulsa.com\/blog\/","name":"Blog de Ventas y Digitalizaci\u00f3n - Impulsa","description":"Blog dedicado a ayudar a emprendedores, pymes y empresas sobre ventas y digitalizaci\u00f3n, explicando en simple los contenidos complejos.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sistemaimpulsa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#\/schema\/person\/9b776e2045dc9a9212dea4b32163f07d","name":"Jesus P.","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g","caption":"Jesus P."},"url":"https:\/\/www.sistemaimpulsa.com\/blog\/author\/comoemprender-netgmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/posts\/12190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/comments?post=12190"}],"version-history":[{"count":3,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/posts\/12190\/revisions"}],"predecessor-version":[{"id":23022,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/posts\/12190\/revisions\/23022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/media\/12192"}],"wp:attachment":[{"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/media?parent=12190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/categories?post=12190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/tags?post=12190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}