{"id":13018,"date":"2022-07-28T19:20:17","date_gmt":"2022-07-28T19:20:17","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=13018"},"modified":"2026-05-03T02:09:59","modified_gmt":"2026-05-03T02:09:59","slug":"que-es-whatsapp-marketing","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/que-es-whatsapp-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es WhatsApp Marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A trav\u00e9s de los a\u00f1os las empresas han ido modificando sus estrategias publicitarias y adapt\u00e1ndolas a las nuevas plataformas. Hoy d\u00eda, gracias a la implementaci\u00f3n de WhatsApp como el servicio de mensajer\u00eda m\u00e1s usado en el mundo es importante que conozcamos <\/span><b>qu\u00e9 es WhatsApp Marketing<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><b>Qu\u00e9 es WhatsApp Marketing: Entendiendo el t\u00e9rmino<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Su significado es simple: engloba todas las acciones publicitarias que se canalicen a trav\u00e9s de la plataforma de mensajer\u00eda <\/span><b>WhatsApp<\/b><span style=\"font-weight: 400\"> o <\/span><b>WhatsApp Business<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El WhatsApp Marketing aprovecha los beneficios de este servicio para ofrecer <\/span><b>ofertas, soluciones, soporte o contenido personalizado<\/b><span style=\"font-weight: 400\"> a sus contactos; esto con el fin de generar inter\u00e9s en los usuarios y lograr atraerlos al embudo de ventas de la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hoy en d\u00eda, cuando otros m\u00e9todos de contacto cada vez se usan menos, WhatsApp cada d\u00eda crece en usuarios. Esto hace que sea un canal ideal de comunicaci\u00f3n entre las partes donde las empresas pueden interactuar r\u00e1pidamente con sus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Con la llegada de WhatsApp Business, el t\u00e9rmino WhatsApp Marketing se potenci\u00f3, ya que dicha aplicaci\u00f3n incluye recursos \u00fatiles a la hora de promocionar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Repasemos algunas de las maneras de hacer publicidad a trav\u00e9s de WhatsApp:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Enviar <\/span><b>mensajes personalizados<\/b><span style=\"font-weight: 400\"> a contactos espec\u00edficos seg\u00fan sus gustos y preferencias.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Crear <\/span><b>listas de difusi\u00f3n<\/b><span style=\"font-weight: 400\"> para mantener a grupos de usuarios enterado de las ofertas y nuevos productos de la compa\u00f1\u00eda.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Colocar <\/span><b>enlaces de WhatsApp<\/b><span style=\"font-weight: 400\"> en otras plataformas para que los clientes contacten con la empresa.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Colocar <\/span><b>estados<\/b><span style=\"font-weight: 400\"> promocionando los productos de la empresa para que lo vean los usuarios agregados.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Fortalecer la relaci\u00f3n con los clientes, propiciando un trato m\u00e1s directo y buscando la fidelizaci\u00f3n del mismo; de esta manera se asegura de que este cliente vuelva a consumir los servicios de la empresa.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Como vemos, utilizar WhatsApp para impulsar estrategias de<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/whatsapp-marketing-que-son-los-mensajes-inbound-y-outbound\/\"> <span style=\"font-weight: 400\">marketing<\/span><\/a><span style=\"font-weight: 400\"> es muy beneficioso, pero \u00bfc\u00f3mo dise\u00f1ar campa\u00f1as efectivas por WhatsApp?<\/span><\/p>\n<h2><b>Publicidad por WhatsApp: Pasos para armar una estrategia s\u00f3lida<\/b><\/h2>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13019 aligncenter\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/que-es-WhatsApp-Marketing-2.jpg\" alt=\"qu\u00e9 es WhatsApp Marketing\" width=\"570\" height=\"380\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/que-es-WhatsApp-Marketing-2.jpg 1280w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/que-es-WhatsApp-Marketing-2-300x200.jpg 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/que-es-WhatsApp-Marketing-2-1024x682.jpg 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/que-es-WhatsApp-Marketing-2-768x512.jpg 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/que-es-WhatsApp-Marketing-2-696x464.jpg 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/que-es-WhatsApp-Marketing-2-1068x712.jpg 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/que-es-WhatsApp-Marketing-2-630x420.jpg 630w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Como toda <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/buena-campana-publicitaria\/\">campa\u00f1a publicitaria<\/a> es necesario tener una base primordial: Saber qui\u00e9nes son tus clientes y qu\u00e9 necesitan.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cuando ubicas a tu <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/que-es-el-buyer-persona-y-como-crearlo-para-mi-propio-negocio\/\">buyer persona<\/a> y descubres cu\u00e1les son sus intereses puedes <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/elementos-que-debes-tener-en-cuenta-para-crear-contenido\/\">crear contenido<\/a> dise\u00f1ado para que llame la atenci\u00f3n de esa persona. As\u00ed que lo primero que debes hacer es <\/span><b>segmentar tus contactos de WhatsApp<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para esto deber\u00e1s separarlos en grupos, colocando aquellos con necesidades o gustos similares. Puedes agrupar tambi\u00e9n en funci\u00f3n de si son clientes fijos, clientes nuevos o clientes potenciales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El siguiente paso es el <\/span><b>dise\u00f1o del contenido<\/b><span style=\"font-weight: 400\">. Ac\u00e1 debes tomar en cuenta lo que ya sabes para crear material publicitario que genere inter\u00e9s en los consumidores. Puedes ofrecer descuentos, material exclusivo o alg\u00fan otro beneficio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hacer uso de im\u00e1genes, videos y contenido escrito de forma correcta har\u00e1 que m\u00e1s clientes se sientan interesados en lo que ofreces.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Una vez tienes el contenido listo el \u00faltimo paso es <\/span><b>enviarlo<\/b><span style=\"font-weight: 400\">. Pero no sirve enviar todos los mensajes a la vez o a la misma hora. Es mejor hacerlo de forma estrat\u00e9gica y en fechas o momentos donde la publicidad pueda tener <\/span><b>mayor impacto en el usuario<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ahora que ya sabes qu\u00e9 es WhatsApp Marketing y c\u00f3mo dise\u00f1ar tu campa\u00f1a publicitaria es momento de que comiences a atraer<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/ideas-para-cerrar-ventas-haciendo-whatsapp-marketing\/\"> <span style=\"font-weight: 400\">clientes<\/span><\/a><span style=\"font-weight: 400\"> a tu red de venta.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de los a\u00f1os las empresas han ido modificando sus estrategias publicitarias y adapt\u00e1ndolas a las nuevas plataformas. Hoy d\u00eda, gracias a la implementaci\u00f3n de WhatsApp como el servicio de mensajer\u00eda m\u00e1s usado en el mundo es importante que conozcamos qu\u00e9 es WhatsApp Marketing. Qu\u00e9 es WhatsApp Marketing: Entendiendo el t\u00e9rmino Su significado es [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914,2918],"tags":[135,518,2206],"class_list":["post-13018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","category-whatsapp","tag-marketing","tag-whatsapp","tag-whatsapp-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es WhatsApp Marketing? - Impulsa blog<\/title>\n<meta name=\"description\" content=\"Gracias a que WhatsApp es el servicio de mensajer\u00eda m\u00e1s usado en el mundo es importante que conozcamos qu\u00e9 es WhatsApp Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/que-es-whatsapp-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es WhatsApp Marketing? 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