{"id":13076,"date":"2022-07-12T23:44:35","date_gmt":"2022-07-12T23:44:35","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=13076"},"modified":"2026-05-02T18:47:29","modified_gmt":"2026-05-02T18:47:29","slug":"whatsapp-business-vs-whatsapp-api","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/whatsapp-business-vs-whatsapp-api\/","title":{"rendered":"WhatsApp Business vs WhatsApp API: Diferencias"},"content":{"rendered":"<p><span style=\"font-weight: 400\">WhatsApp se convirti\u00f3 en poco tiempo en el canal m\u00e1s utilizado por las empresas que desean interactuar con sus clientes. Para adaptarse a las necesidades y requerimientos de cada caso, actualmente contamos con una app m\u00f3vil y una API. Si comparamos <\/span><b>WhatsApp Business vs WhatsApp API<\/b><span style=\"font-weight: 400\">, \u00bfCu\u00e1l es mejor?<\/span><\/p>\n<h2><b>WhatsApp Business para empresas peque\u00f1as y medianas<\/b><\/h2>\n<p><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/whatsapp-business-como-herramienta-de-ventas\/\"><b>WhatsApp Business<\/b><\/a><span style=\"font-weight: 400\"> es la versi\u00f3n para empresas de la popular aplicaci\u00f3n WhatsApp que todos usamos; esta contiene algunas caracter\u00edsticas muy \u00fatiles enfocadas en la <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/whatsapp-vs-email-cual-es-mejor-para-la-atencion-al-cliente\/\">atenci\u00f3n al cliente<\/a>, el marketing y las ventas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Esta aplicaci\u00f3n es muy f\u00e1cil de obtener, ya que solo necesita descargarse de forma gratuita desde la tienda de aplicaciones y <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-crear-una-cuenta-de-whatsapp-empresarial\/\">crear una cuenta<\/a> empresarial.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Repasemos algunas de sus caracter\u00edsticas:<\/span><\/p>\n<ul>\n<li><b>Cat\u00e1logo de productos<\/b><span style=\"font-weight: 400\">: Aqu\u00ed la empresa puede subir fotos y descripciones de los art\u00edculos que vende, as\u00ed como sus precios.<\/span><\/li>\n<li><b>Funci\u00f3n de respuestas r\u00e1pidas<\/b><span style=\"font-weight: 400\">: Permite configurar plantillas de mensajes que pueden usarse para responder de forma m\u00e1s r\u00e1pida a las preguntas m\u00e1s frecuentes de los clientes.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Posibilidad de crear <\/span><b><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/que-son-las-listas-de-difusion-en-whatsapp-business-como-usarlas-y-envios-masivos-por-whatsapp-api\/\">listas de difusi\u00f3n<\/a><\/b><span style=\"font-weight: 400\"> para <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-enviar-mensajes-automaticos-en-whatsapp-business\/\">enviar mensajes<\/a> masivos de forma limitada para hacer WhatsApp Marketing en pocos pasos.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Puedes crear <\/span><b>mensajes automatizados<\/b><span style=\"font-weight: 400\"> que den la bienvenida a un nuevo cliente que te contacta o cuando no te encuentras en l\u00ednea.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">WhatsApp Business es una aplicaci\u00f3n muy \u00fatil para aquellas <\/span><b>empresas que est\u00e1n empezando<\/b><span style=\"font-weight: 400\"> y no manejan un volumen de clientes demasiado importante; y al ser gratuita no reporta ning\u00fan gasto para las empresas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sin embargo, no es escalable. A medida que crezca tu empresa en tama\u00f1o y cantidad de clientes ser\u00e1 m\u00e1s dif\u00edcil la atenci\u00f3n a trav\u00e9s de una \u00fanica aplicaci\u00f3n. Y aunque puedes conectar tu cuenta con unos pocos dispositivos v\u00eda WhatsApp Web, <\/span><b>la <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/por-que-es-tan-importante-la-experiencia-de-usuario\/\">experiencia de usuario<\/a> se ve bastante limitada<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><b>WhatsApp API para empresas en expansi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400\">La<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/whatsapp-api-cloud\/\"> <b>API de WhatsApp<\/b><\/a><span style=\"font-weight: 400\"> sirve para que las empresas que ya no ven factible la atenci\u00f3n al cliente a trav\u00e9s de la aplicaci\u00f3n puedan hacerlo de forma m\u00e1s efectiva.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Estas son algunas de sus caracter\u00edsticas:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Puede utilizarse en <\/span><b>muchos dispositivos a la vez<\/b><span style=\"font-weight: 400\">, por lo que todo el equipo puede repartirse las labores de atenci\u00f3n y soporte.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Se pueden <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-enviar-mensajes-masivos-por-whatsapp-api\/\">enviar mensajes masivos<\/a> a un grado mayor y con posibilidades de automatizar ciertas acciones.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Se pueden crear <\/span><b>chatbots<\/b><span style=\"font-weight: 400\"> para que interact\u00faen con el cliente cuando ning\u00fan agente est\u00e9 disponible.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Puede <\/span><b>integrarse a CRMs<\/b><span style=\"font-weight: 400\"> para mejorar potenciar a\u00fan m\u00e1s su funcionalidad.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Hay que tener en cuenta que trabajar con la API de WhatsApp <\/span><b>conlleva un costo asociado<\/b><span style=\"font-weight: 400\">, ya que deben asociarse a un software de gesti\u00f3n. Esto implica que necesitas un proveedor de este servicio para que puedas integrar tu cuenta v\u00eda API y empezar a trabajar con ella.<\/span><\/p>\n<h2><b>WhatsApp Business vs WhatsApp API, \u00bfCu\u00e1l me conviene m\u00e1s?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13077 aligncenter\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/WhatsApp-Business-vs-WhatsApp-API-2.jpg\" alt=\"WhatsApp Business vs WhatsApp API\" width=\"483\" height=\"323\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/WhatsApp-Business-vs-WhatsApp-API-2.jpg 1280w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/WhatsApp-Business-vs-WhatsApp-API-2-300x200.jpg 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/WhatsApp-Business-vs-WhatsApp-API-2-1024x684.jpg 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/WhatsApp-Business-vs-WhatsApp-API-2-768x513.jpg 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/WhatsApp-Business-vs-WhatsApp-API-2-696x465.jpg 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/WhatsApp-Business-vs-WhatsApp-API-2-1068x713.jpg 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2022\/07\/WhatsApp-Business-vs-WhatsApp-API-2-629x420.jpg 629w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Hemos visto que ambas alternativas son diferentes y persiguen objetivos distintos. Si tu empresa es peque\u00f1a, tienes pocos clientes o poco personal, la aplicaci\u00f3n de WhatsApp Business ser\u00e1 m\u00e1s que suficiente.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Implementarla es m\u00e1s f\u00e1cil, no implica una inversi\u00f3n y tiene muy buenos recursos para manejar de forma apropiada la comunicaci\u00f3n con tus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por otro lado, si necesitas que todo tu equipo de trabajo se involucre en la atenci\u00f3n y requieres mayor capacidad para automatizar la atenci\u00f3n, opta por la API.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Al integrarla a un CRM te ayuda a ser m\u00e1s competitivo, eliminar gran parte del trabajo manual y brindarte las herramientas para aumentar tu capacidad de atenci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp se convirti\u00f3 en poco tiempo en el canal m\u00e1s utilizado por las empresas que desean interactuar con sus clientes. Para adaptarse a las necesidades y requerimientos de cada caso, actualmente contamos con una app m\u00f3vil y una API. Si comparamos WhatsApp Business vs WhatsApp API, \u00bfCu\u00e1l es mejor? WhatsApp Business para empresas peque\u00f1as y [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2915,20,2918],"tags":[2355,1464],"class_list":["post-13076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funnel-mofu","category-negocios","category-whatsapp","tag-whatsapp-api","tag-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business vs WhatsApp API: Diferencias - Impulsa blog<\/title>\n<meta name=\"description\" content=\"WhatsApp para negocios nos ofrece con una app m\u00f3vil y una API. 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