{"id":17595,"date":"2024-03-08T20:40:59","date_gmt":"2024-03-08T20:40:59","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=17595"},"modified":"2026-05-03T04:37:28","modified_gmt":"2026-05-03T04:37:28","slug":"como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\/","title":{"rendered":"C\u00f3mo medir las conversiones en WhatsApp desde Google Ads for Search"},"content":{"rendered":"

Reci\u00e9n, en una conversaci\u00f3n con soporte de Google, hablabamos sobre las conversiones de Google Ads for Search, donde generalmente en las webs se trabaja con formularios de contacto o link hacia WhatsApp.<\/p>\n

Al intentar medir estas \u00faltimas conversiones, de quienes hicieron click en WhatsApp, Google no tiene c\u00f3mo detectar, por razones l\u00f3gicas, si ese click termin\u00f3 en una conversaci\u00f3n real, por lo que se pierde el rastro de la conversi\u00f3n, para saber si realmente ese click termin\u00f3 siendo una compra, una conversaci\u00f3n o simplemente un click que no deriv\u00f3 a nada.<\/p>\n

De esta forma, es muy complejo analizar tu retorno a la inversi\u00f3n publicitaria en Google, ya que no sabes realmente si esos clicks tuvieron alguna acci\u00f3n espec\u00edfica en tu proceso de compra, cortando la visualizaci\u00f3n del trayecto del cliente en este punto.<\/p>\n

\u00bfY por qu\u00e9 seguir por WhatsApp?<\/strong><\/h2>\n

Hoy es casi imposible no tener WhatsApp en tu estrategia comercial<\/a> de ventas, ya que da una comunicaci\u00f3n instant\u00e1nea entre tu prospecto y tu empresa, pudiendo establecer una relaci\u00f3n inmediata y oportuna de manera directa, as\u00ed pudiendo avanzar r\u00e1pidamente, y no tener que esperar con tiempos muertos, m\u00e1s cuando el cliente quiere una respuesta ahora ya.<\/p>\n

Es por ello, que no quites esta opci\u00f3n si lo amerita en tu negocio, empresa o pyme, ya que trae muy buenos dividendos para todas las partes.<\/p>\n

Entonces, \u00bfQu\u00e9 opci\u00f3n hay de medir esta conversi\u00f3n?<\/strong><\/h2>\n

Actualmente nosotros en IMPULSA SAC<\/strong>, nuestro software WhatsApp Multiagente<\/a>, estamos pronto a lanzar una nueva super funcionalidad que ayuda a entender y solucionar este problema, ya que distingue la fuente de la conversaci\u00f3n. Esto lo trabajamos con nuestro sistema unido a la API oficial de WhatsApp, que adem\u00e1s presenta muchas m\u00e1s opciones, pudiendo ver el ciclo completo del recorrido del cliente, sobre todo en ventas consultivas.<\/p>\n

 <\/p>\n

\u00bfD\u00f3nde obtengo m\u00e1s informaci\u00f3n?<\/strong><\/h2>\n

En la web oficial de IMPULSA SAC: https:\/\/impulsasac.com<\/a>
\nPuedes contactar por formulario o whatsapp, y un especialista te guiar\u00e1 para poder ocupar esta fabulosa opci\u00f3n<\/p>\n","protected":false},"excerpt":{"rendered":"

Reci\u00e9n, en una conversaci\u00f3n con soporte de Google, hablabamos sobre las conversiones de Google Ads for Search, donde generalmente en las webs se trabaja con formularios de contacto o link hacia WhatsApp. Al intentar medir estas \u00faltimas conversiones, de quienes hicieron click en WhatsApp, Google no tiene c\u00f3mo detectar, por razones l\u00f3gicas, si ese click […]<\/p>\n","protected":false},"author":1,"featured_media":17596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[2355],"class_list":["post-17595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-whatsapp-api"],"yoast_head":"\nC\u00f3mo medir las conversiones en WhatsApp desde Google Ads for Search - Impulsa blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo medir las conversiones en WhatsApp desde Google Ads for Search - Impulsa blog\" \/>\n<meta property=\"og:description\" content=\"Reci\u00e9n, en una conversaci\u00f3n con soporte de Google, hablabamos sobre las conversiones de Google Ads for Search, donde generalmente en las webs se trabaja con formularios de contacto o link hacia WhatsApp. Al intentar medir estas \u00faltimas conversiones, de quienes hicieron click en WhatsApp, Google no tiene c\u00f3mo detectar, por razones l\u00f3gicas, si ese click […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Ventas y Digitalizaci\u00f3n - Impulsa\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-08T20:40:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T04:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/03\/WhatsApp-API.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1458\" \/>\n\t<meta property=\"og:image:height\" content=\"888\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"matias\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"matias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\\\/\"},\"author\":{\"name\":\"matias\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#\\\/schema\\\/person\\\/60ebf55c9299db4646300d0aa36443f5\"},\"headline\":\"C\u00f3mo medir las conversiones en WhatsApp desde Google Ads for Search\",\"datePublished\":\"2024-03-08T20:40:59+00:00\",\"dateModified\":\"2026-05-03T04:37:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\\\/\"},\"wordCount\":366,\"image\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/WhatsApp-API.png\",\"keywords\":[\"WhatsApp API\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\\\/\",\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/como-medir-las-conversiones-en-whatsapp-desde-google-ads-for-search\\\/\",\"name\":\"C\u00f3mo medir las conversiones en WhatsApp desde Google Ads for Search - 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