{"id":18716,"date":"2024-07-20T22:33:47","date_gmt":"2024-07-20T22:33:47","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=18716"},"modified":"2024-07-19T22:42:15","modified_gmt":"2024-07-19T22:42:15","slug":"23-kpi-de-marketing-para-medir-el-exito-de-tu-campana","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/23-kpi-de-marketing-para-medir-el-exito-de-tu-campana\/","title":{"rendered":"23 KPI de Marketing para Medir el \u00c9xito de tu Campa\u00f1a"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Las campa\u00f1as de marketing suelen requerir mucho tiempo, esfuerzo y recursos para su implementaci\u00f3n; de all\u00ed que medir sus resultados sea tan importante para asegurarnos de que lo que hemos invertido est\u00e9 dando fruto. Existen muchos <\/span><b>KPI de marketing <\/b><span style=\"font-weight: 400\">que te ayudar\u00e1n con esta tarea y que deber\u00edas conocer.<\/span><\/p>\n<h2><b>Mide el \u00e9xito de tus campa\u00f1as con estos 23 KPI de marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400\">C\u00f3mo es bien sabido, los KPI de marketing son m\u00e9tricas o valores num\u00e9ricos que pueden medir a trav\u00e9s de peque\u00f1as f\u00f3rmulas el rendimiento de cierta acci\u00f3n. Llevado al marketing, estas m\u00e9tricas pueden ayudarnos a comprender <\/span><b>cu\u00e1nto nos cuesta convertir un cliente<\/b><span style=\"font-weight: 400\">, recuperar nuestra inversi\u00f3n y muchos otros aspectos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Existen<\/span><a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/kpis-indispensables-del-marketing-digital\/\"> <span style=\"font-weight: 400\">distintos tipos de KPI<\/span><\/a><span style=\"font-weight: 400\"> que puedes usar a la hora de analizar tus campa\u00f1as, y hoy queremos dejarte los m\u00e1s importantes divididos en categor\u00edas.<\/span><\/p>\n<h3><b>KPI sobre clientes<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Prospecto calificado de marketing (MQL)<\/b><span style=\"font-weight: 400\">: Identifica las personas de tu p\u00fablico objetivo que han respondido o est\u00e1n respondiendo bien a tus estrategias de marketing. Esta m\u00e9trica es importante para saber a qu\u00e9 personas dar m\u00e1s atenci\u00f3n en los procesos de conversi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Costo de adquisici\u00f3n de clientes (CAC)<\/b><span style=\"font-weight: 400\">: Nos muestra cu\u00e1nto dinero y tiempo en promedio tenemos que invertir para conseguir un nuevo cliente.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Lifetime Value (LTV)<\/b><span style=\"font-weight: 400\">: Calcula la duraci\u00f3n promedio de la relaci\u00f3n comercial que tenemos con los clientes.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Retorno de Inversi\u00f3n (ROI)<\/b><span style=\"font-weight: 400\">: Muestra cu\u00e1nto tiempo en promedio debemos esperar para recuperar el dinero invertido en nuestras campa\u00f1as.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Ingresos atribuidos al marketing<\/b><span style=\"font-weight: 400\">: Identifica el porcentaje de ingresos que llegan a nuestra empresa gracias a nuestras estrategias de marketing.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>KPI para email marketing<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Suscriptores<\/b><span style=\"font-weight: 400\">: Es la base de muchas m\u00e9tricas de email marketing. Hacer un seguimiento de tus suscriptores te ayudar\u00e1 a saber el impacto de algunas de tus estrategias.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Ubicaci\u00f3n del buz\u00f3n:<\/b><span style=\"font-weight: 400\"> Te ayuda a conocer el porcentaje de correos que env\u00edas que no terminan en la bandeja de entrada, sino en carpetas no deseadas como la de spam.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u00cdndice de apertura<\/b><span style=\"font-weight: 400\">: La relaci\u00f3n entre el total de correos enviados y el total de los que fueron abiertos.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tasa de clics<\/b><span style=\"font-weight: 400\">: Enumera los usuarios que han hecho clic en los enlaces de los correos que env\u00edas.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tasa de conversi\u00f3n<\/b><span style=\"font-weight: 400\">: Identifica la cantidad de clientes potenciales que siguen el CTA de tus correos de inicio a fin.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Suscripciones canceladas<\/b><span style=\"font-weight: 400\">: Mide la cantidad de usuarios que se dan de baja de nuestra newsletter.<\/span><\/li>\n<\/ul>\n<h3><b>\u00bfExisten KPIs para webs?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Tr\u00e1fico web<\/b><span style=\"font-weight: 400\">: sirve para hacer seguimiento de la cantidad de usuarios que visitan nuestras plataformas web.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tasa de rebote<\/b><span style=\"font-weight: 400\">: Cantidad de usuarios que visitan nuestra p\u00e1gina, pero salen de ella sin explorar las distintas secciones.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Descarga de recursos<\/b><span style=\"font-weight: 400\">: Los archivos que bajan los usuarios desde nuestros sitios web.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Impresiones<\/b><span style=\"font-weight: 400\">: Las veces que aparece un anuncio web en nuestra plataforma o en plataformas de terceros.<\/span><\/li>\n<\/ul>\n<h2><b>Otros KPIs importantes<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18717\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2-300x186.jpg\" alt=\"23 KPI de Marketing para Medir el \u00c9xito de tu Campa\u00f1a\" width=\"650\" height=\"402\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2-300x186.jpg 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2-1024x633.jpg 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2-768x475.jpg 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2-356x220.jpg 356w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2-696x430.jpg 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2-1068x661.jpg 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2-679x420.jpg 679w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2024\/07\/23-KPI-de-Marketing-para-Medir-el-Exito-de-tu-Campana-2.jpg 1080w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Aparte de los ya mencionados, existen otras m\u00e9tricas que pueden ayudarnos a medir mejor la eficacia de nuestras estrategias de marketing.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>CTR<\/b><span style=\"font-weight: 400\">: clics en anuncios web<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tasa de conversi\u00f3n<\/b><span style=\"font-weight: 400\">: usuarios que siguen el CTA de un anuncio.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Costo de conversi\u00f3n<\/b><span style=\"font-weight: 400\">: costo individual de cada nuevo lead.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seguidores en redes sociales.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Comentarios en plataformas web.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Contenido compartido.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Videos o podcast reproducidos.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa interacciones en redes sociales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Recuerda que nuestra herramienta<\/span><a href=\"https:\/\/www.impulsasuite.com\/lp\/sac?tags=Blog\"> <b>Impulsa Sac<\/b><\/a> <span style=\"font-weight: 400\">ayuda a tu negocio a crear canales de contacto efectivos con tus nuevos leads y favorecer nuevas conversiones<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aprende m\u00e1s aqu\u00ed<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"WhatsApp Multiagente + BOT + API + CRM con IMPULSA SAC\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/8n0OYNlqs1A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as de marketing suelen requerir mucho tiempo, esfuerzo y recursos para su implementaci\u00f3n; de all\u00ed que medir sus resultados sea tan importante para asegurarnos de que lo que hemos invertido est\u00e9 dando fruto. Existen muchos KPI de marketing que te ayudar\u00e1n con esta tarea y que deber\u00edas conocer. Mide el \u00e9xito de tus campa\u00f1as [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-18716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>23 KPI de Marketing para Medir el \u00c9xito de tu Campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Mide el \u00e9xito de tus campa\u00f1as con estos 23 KPI de marketing. \u00bfDeseas concocerlos? 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