{"id":2943,"date":"2019-09-09T14:42:12","date_gmt":"2019-09-09T14:42:12","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=2943"},"modified":"2026-05-03T01:40:48","modified_gmt":"2026-05-03T01:40:48","slug":"que-debe-llevar-un-buen-logo","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/que-debe-llevar-un-buen-logo\/","title":{"rendered":"\u00bfQu\u00e9 debe llevar un buen logo?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Todas las empresas quieren ser reconocidas, para ello necesitan un buen logotipo que incorporar a sus marcas para promocionar sus productos; pero \u00bfque debe llevar un buen logo?<\/p>\n<p>En definici\u00f3n un logo no es m\u00e1s que una especie de identificador gr\u00e1fico que ayuda a las empresas a tener representaci\u00f3n y promoci\u00f3n.<\/p>\n<p>Un buen logo debe poseer un conjunto de caracter\u00edsticas que sean atractivas para el consumidor y que al mismo tiempo ayude a los clientes a reconocerlo;\u00a0 he aqu\u00ed algunas caracter\u00edsticas:<\/p>\n<h2><strong>\u00bfQu\u00e9 Debe Llevar un Buen Logo?<\/strong><\/h2>\n<ul>\n<li><strong>Simple<\/strong><\/li>\n<\/ul>\n<p>El logo de una empresa debe ser una imagen de forma simple pero atractiva que describa todos los aspectos de un negocio; debe ser un logo sin adornos innecesarios\u00a0 y que posea un texto atractivo con un mismo molde de letras que en una frase o palabra de representaci\u00f3n a la empresa o de un mensaje con el prop\u00f3sito de cada producto.<\/p>\n<ul>\n<li><strong>Representativo<\/strong><\/li>\n<\/ul>\n<p>Un buen logo debe poseer personalidad; debe destacar diferencias entre los logos de las dem\u00e1s marcas, tiene que ser f\u00e1cil de reconocer e identificar y debe mostrar la personalidad de la empresa; no es necesario que el logo est\u00e9 directamente\u00a0 relacionado con el <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/politica-de-garantia\/\">producto o servicio<\/a> que se ofrece; solo debe ser atractivo y con una personalidad propia.<\/p>\n<ul>\n<li><strong>Escalabilidad<\/strong><\/li>\n<\/ul>\n<p>Es fundamental que el logo pueda ser reproducible en diferentes escalas y tama\u00f1os; debe poder adaptarse a p\u00e1ginas webs, carteles, revistas, tarjetas, etc.<\/p>\n<p>Es importante que sea un logo legible sin importar el tama\u00f1o al que sea llevado; tiene que ser identificable a cualquier escala, y el tama\u00f1o en el que sea elaborado no debe afectar el texto o presentaci\u00f3n del logo.<\/p>\n<ul>\n<li><strong>Pregnancia<\/strong><\/li>\n<\/ul>\n<p>Un buen logo tambi\u00e9n debe tener la capacidad para atraer visualmente al cliente, debe ser un logo f\u00e1cil de recordar y reconocer; debe dejar una marca en la memoria del cliente para que este lo identifique con mayor facilidad.<\/p>\n<ul>\n<li><strong>Originalidad<\/strong><\/li>\n<\/ul>\n<p>Debe ser un logo que destaque en su diferenciado dise\u00f1o al del resto, debe ser \u00fanico y original;\u00a0 debe ser lo m\u00e1s diferenciado posible de los logos de la competencia, ya que este tiene que destacar entre los dem\u00e1s por su dise\u00f1o y estructura.<\/p>\n<ul>\n<li><strong>Duradero<\/strong><\/li>\n<\/ul>\n<p>Un logotipo representa la historia de la empresa.\u00a0 Ayudar\u00e1 a que los consumidores puedan identificarte, y a\u00fan mejor, recordarte sin importar cuanto tiempo haya transcurrido sin consumir tu producto.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2945 aligncenter\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2019\/09\/2-3-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2019\/09\/2-3-300x169.png 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2019\/09\/2-3-768x432.png 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2019\/09\/2-3-1024x576.png 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2019\/09\/2-3-696x392.png 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2019\/09\/2-3-1068x601.png 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2019\/09\/2-3-747x420.png 747w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2019\/09\/2-3.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>Beneficios<\/h2>\n<p>El dise\u00f1o de un logo exige tener en cuenta una gran cantidad de factores; no es necesario que contenga cada una de las caracter\u00edsticas aqu\u00ed presentadas, pero si es esencial que sea un logo atractivo y con personalidad; por lo que es importante tomar en cuentas las caracter\u00edsticas mencionadas para lograr\u00a0 la creaci\u00f3n de un buen logotipo que genere los mejores resultados para una empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Todas las empresas quieren ser reconocidas, para ello necesitan un buen logotipo que incorporar a sus marcas para promocionar sus productos; pero \u00bfque debe llevar un buen logo? En definici\u00f3n un logo no es m\u00e1s que una especie de identificador gr\u00e1fico que ayuda a las empresas a tener representaci\u00f3n y promoci\u00f3n. Un buen logo [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[247,210,338,339,21,85],"class_list":["post-2943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-cleintes","tag-exito","tag-logo","tag-makketing","tag-marca","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 debe llevar un buen logo? % Blog de Ventas y Digitalizaci\u00f3n - Impulsa %<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 debe llevar un buen logo.Debe poseer un conjunto de caracter\u00edsticas que sean atractivas para el consumidor y que ayude a los clientes a reconocerlo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/que-debe-llevar-un-buen-logo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 debe llevar un buen logo? 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