{"id":6207,"date":"2020-04-08T14:12:24","date_gmt":"2020-04-08T14:12:24","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=6207"},"modified":"2026-05-02T22:10:00","modified_gmt":"2026-05-02T22:10:00","slug":"campanas-de-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/campanas-de-email-marketing\/","title":{"rendered":"Como hacer campa\u00f1as de email marketing"},"content":{"rendered":"<p><strong>Las campa\u00f1as de <a href=\"https:\/\/www.sistemaimpulsa.com\/blog\/como-encontrar-la-herramienta-de-email-marketing-adecuada\/\">Email Marketing<\/a> <\/strong>permiten llegar a los usuarios de tu sitio web o negocio online de manera eficaz y exitosa; pero para establecer una buena campa\u00f1a de email marketing debes tener en cuenta ciertos puntos que debes plantear.<\/p>\n<h2><strong>\u00bfC\u00f3mo funciona un CRM de Mail Marketing?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"CRM de Marketing con Landing Page, Mail Marketing y clientes\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/M2rttSglXPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Fija tus objetivos<\/strong><\/h2>\n<p>Fijar tus objetivos te permitir\u00e1 tener una base firme de lo que quieres proyectar con tus campa\u00f1as de email marketing, as\u00ed prestar atenci\u00f3n a lo que realmente necesitas, y lo que necesita tu audiencia.<\/p>\n<p>Algunos objetivos podr\u00edan ser:<\/p>\n<ul>\n<li><strong>Promocionar tu herramienta, servicio, producto o alguna novedad.<\/strong><\/li>\n<li><strong>Hacer Branding (esto permitir\u00e1 mantener informada a la audiencia de alguna novedad acerca de nuestra marca).<\/strong><\/li>\n<li><strong>Aumentar clientela.<\/strong><\/li>\n<li><strong>Incrementar las ventas a trav\u00e9s de newslatter.<\/strong><\/li>\n<li><strong>Tener un prop\u00f3sito por email.\u00a0<\/strong><\/li>\n<li><strong>Segmentar<\/strong><\/li>\n<\/ul>\n<p>Es muy importante que redactes un buen asunto en tu email; ir generando la atenci\u00f3n de tu cliente paso a paso es de suma importancia para engancharlos enseguida. Una vez hayas establecido los objetivos que m\u00e1s se ajusten a tu negocio, debes implantar tus metas a mediano plazo, como:<\/p>\n<ul>\n<li><strong>Aumentar cierto porcentaje al mes en las ventas.\u00a0<\/strong><\/li>\n<li><strong>Sumar suscriptores. <\/strong><\/li>\n<li><strong>Aumentar el flujo de informaci\u00f3n en newslatter.<\/strong><\/li>\n<\/ul>\n<p>Esto te permitir\u00e1 tener m\u00e1s p\u00fablico interesado en tus campa\u00f1as, y as\u00ed hacer crecer tu marca.<\/p>\n<h2>Programaci\u00f3n para campa\u00f1as de Email Marketing<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6209 aligncenter\" src=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2020\/04\/2-9.jpg\" alt=\"campa\u00f1as de email marketing \" width=\"570\" height=\"380\" srcset=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2020\/04\/2-9.jpg 1280w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2020\/04\/2-9-300x200.jpg 300w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2020\/04\/2-9-1024x682.jpg 1024w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2020\/04\/2-9-768x512.jpg 768w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2020\/04\/2-9-696x464.jpg 696w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2020\/04\/2-9-1068x712.jpg 1068w, https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2020\/04\/2-9-630x420.jpg 630w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/p>\n<p>Debes realizar ciertas estrategias para que tu campa\u00f1a de email marketing sea exitosa; una de ellas es segmentar a tus clientes, esto ayudar\u00e1 a ser m\u00e1s espec\u00edfico en el env\u00edo de tus emails, e incrementar los ingresos. Puedes segmentarlos de tres maneras, te mostramos como:<\/p>\n<ul>\n<li><strong>Nuevos clientes<\/strong>: Estos son clientes que debes activar, han confiado en ti \u00f3 en tu negocio, por ello no puede perder tu credibilidad ante ellos, y hacerlos confiar en un 100%; puedes enviarles un email de bienvenida, preocuparte por su compra, su opini\u00f3n y realizarles una oferta.<\/li>\n<li><strong>Antiguos clientes<\/strong>: Estos clientes pueden generarte una gran productividad, esto debes aprovecharlo; realizarles promociones personalizadas y brindarles ciertos beneficios.<\/li>\n<li><strong>Clientes inactivos<\/strong>: Son los clientes a los que debes reactivar, ofrecer algo nuevo y limitado.<\/li>\n<\/ul>\n<p>Est\u00e1s estrategias puedes adaptarlas al servicio o producto de tu empresa. A continuaci\u00f3n, te daremos otras ideas de estrategias un poco m\u00e1s puntuales:<\/p>\n<ul>\n<li><strong>Realizar ofertas para tus suscriptores.<\/strong><strong>\u00a0<\/strong><\/li>\n<li><strong>Debes enviar pruebas de tus productos a tu clientela.<\/strong><\/li>\n<li><strong>Inclusi\u00f3n de banners promocionales dentro de newslatter.<\/strong><\/li>\n<li><strong>Creaci\u00f3n de v\u00eddeos tutoriales de los productos.<\/strong><\/li>\n<li><strong>Concursos y sorteos exclusivos para suscriptores.<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Tipos de contenido<\/strong><\/h2>\n<p>Para que tus <strong>campa\u00f1as de email marketing <\/strong>tengan una aceptaci\u00f3n favorable, debes atestar de contenido. Puede ser mediante:<\/p>\n<p><strong>Noticias<\/strong><\/p>\n<p><strong>Ofertas<\/strong><\/p>\n<p><strong>Los reviews:<\/strong> Son muy buenos, estos permitir\u00e1n tener opiniones frescas de lo que estas ofreciendo.<\/p>\n<p><strong>Las fotos:<\/strong> Son un recurso indispensable, hay que ser visuales.<\/p>\n<p><strong>V\u00eddeos:<\/strong> Son una manera m\u00e1s din\u00e1mica de exponer nuestro servicio.<\/p>\n<p><strong>Testimonios: <\/strong>Estos le dar\u00e1 al p\u00fablico un voto de confianza hac\u00eda tu contenido.<\/p>\n<p>Para tener \u00e9xito en tus <strong>campa\u00f1as de email marketing<\/strong>, se debe tener la mentalidad adecuada; tenemos la idea de crear y accionar sin haber establecido lo que realmente necesitamos, y lo que es realmente factible para nosotros.<\/p>\n<p>Recuerda que no buscas solo vender, sino <strong>proporcionarle a tu audiencia una soluci\u00f3n<\/strong>: est\u00e9 deber\u00eda ser tu objetivo principal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as de Email Marketing permiten llegar a los usuarios de tu sitio web o negocio online de manera eficaz y exitosa; pero para establecer una buena campa\u00f1a de email marketing debes tener en cuenta ciertos puntos que debes plantear. \u00bfC\u00f3mo funciona un CRM de Mail Marketing? Fija tus objetivos Fijar tus objetivos te permitir\u00e1 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[1119,106,281,135,85],"class_list":["post-6207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-campanas-de-email-marketing","tag-clientes","tag-empresa","tag-marketing","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como hacer campa\u00f1as de email marketing - Impulsa blog<\/title>\n<meta name=\"description\" content=\"Las campa\u00f1as de Email Marketing permiten llegar a los usuarios de tu sitio web o negocio online de manera eficaz y exitosa,Aprende c\u00f3mo hacerlo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/campanas-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como hacer campa\u00f1as de email marketing - 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