{"id":6839,"date":"2020-06-02T11:57:42","date_gmt":"2020-06-02T11:57:42","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=6839"},"modified":"2026-05-02T22:47:44","modified_gmt":"2026-05-02T22:47:44","slug":"haz-marketing-sin-mentiras","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/haz-marketing-sin-mentiras\/","title":{"rendered":"Haz marketing sin mentiras"},"content":{"rendered":"

\u201cHaz marketing sin mentiras\u201d<\/strong>; a continuaci\u00f3n, en este art\u00edculo, encontrar\u00e1s informaci\u00f3n para generar atenci\u00f3n, inter\u00e9s y respuestas sin mentir.<\/p>\n

El llamado y conocido marketing; para muchas personas, el marketing no es m\u00e1s que solo exageraciones para lograr que todo suene fant\u00e1stico; con el objetivo de persuadir a una persona para que consuma cierto producto o servicio<\/a>. Por ello, la importancia de generar atenci\u00f3n, inter\u00e9s y respuestas. <\/strong><\/p>\n

Seg\u00fan el consultor de marketing<\/a> Jay Abraham dec\u00eda: \u201clo superlativo en realidad debilita tu mensaje, simplemente porque no es cre\u00edble\u201d. Y es que, si mentimos al momento de ofrecer cierto producto, esto puede que atraigamos algunas personas; pero, en realidad, son clientes con el cual no queramos trabajar.<\/p>\n

Haz marketing sin mentiras<\/h2>\n

Como mencionamos anteriormente, para que realicemos un marketing y que las personas no piensen que estamos mintiendo, debemos esforzarnos para que generemos inter\u00e9s y podamos responder a las preguntas que puedan salir al aire.<\/p>\n

\"Haz<\/p>\n

Saber los efectos y resultados verdaderos que producen para nuestros clientes; esto es una manera para hacer marketing sin mentir. Y lo vamos a lograr a trav\u00e9s de preguntas: \u00bfQu\u00e9 diferencias reales producen nuestros servicios? \u00bfQu\u00e9 beneficios ha tra\u00eddo para mi empresa el producto que ofrezco?<\/p>\n

Crear mensajes de marketing que resalten nuestros resultados<\/h2>\n

Al ver los beneficios obtenidos con el producto, para nuestra empresa; como: M\u00e1s productividad, retenci\u00f3n de clientes o incrementos en las ventas. Es bueno que lo podamos especificar; recordemos que la verdad es espec\u00edfica, mientras que las pruebas gen\u00e9ricas son exageraciones.<\/p>\n

Por ello, es importante medir. Es dif\u00edcil ser espec\u00edfico sino no llevamos una medici\u00f3n o control. Un ejemplo ser\u00eda: Mi cliente promedio, luego de trabajar conmigo durante 2 meses, obtiene un incremento de clientes de un 50%, con un 25% de duraci\u00f3n de sus contratos.<\/strong><\/p>\n

Y \u00bfQui\u00e9n te va a permitir crear est\u00e1 historia? Para ello, es importante la medici\u00f3n espec\u00edfica, de aqu\u00ed, el punto de partida para crear nuestra historia. \u00bfPara qu\u00e9 sirven las historias?<\/strong> Estas, tiene un impacto emocional que produce un mensaje m\u00e1s persuasivo.<\/p>\n

Otro factor a nuestro favor, es tener presente que las estad\u00edsticas fr\u00edas no persuaden. Entonces \u00bfpodemos mejorar nuestra historia? <\/strong>Claro que s\u00ed, ejemplo:<\/p>\n

\u00abLa se\u00f1ora Martha, contaba con a\u00f1os de dedicaci\u00f3n en su empresa, pero no consegu\u00eda incrementar sus ingresos, lo que la estaba llevando a una especie de desespero. Luego de trabajar conmigo durante unos 2 meses, sus promedios cambiaron; con cifras de un 50% de incremento de clientes y un 25%de duraci\u00f3n de contrato\u00bb.<\/p>\n

Esto le permiti\u00f3 incrementar sus ingresos mensuales y cuenta con clientes ideales. Ahora bien, despu\u00e9s de leer est\u00e1s dos historias \u00bfCu\u00e1l parece m\u00e1s atractiva?<\/p>\n

Para concluir, haz marketing sin mentiras, <\/strong>realmente si es posible, solo debemos entender que hay una f\u00f3rmula que nos va a permitir la persuasi\u00f3n sin necesidad de mentir. La f\u00f3rmula consta de: Medici\u00f3n + Resultados actuales + historia= Persuasi\u00f3n<\/strong>.<\/p>\n

Si vemos que no podemos trabajar en base a est\u00e1 formula, quiere decir que no contamos con las herramientas necesarias para elaborarla. Y por ello, tenemos que incurrir a hacer marketing a trav\u00e9s de mentiras.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cHaz marketing sin mentiras\u201d; a continuaci\u00f3n, en este art\u00edculo, encontrar\u00e1s informaci\u00f3n para generar atenci\u00f3n, inter\u00e9s y respuestas sin mentir. El llamado y conocido marketing; para muchas personas, el marketing no es m\u00e1s que solo exageraciones para lograr que todo suene fant\u00e1stico; con el objetivo de persuadir a una persona para que consuma cierto producto o […]<\/p>\n","protected":false},"author":6,"featured_media":6840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[1252,135],"class_list":["post-6839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-haz-marketing-sin-mentiras","tag-marketing"],"yoast_head":"\nHaz marketing sin mentiras - Blog de Ventas y Digitalizaci\u00f3n - Impulsa - Marketing Digital<\/title>\n<meta name=\"description\" content=\"\u201cHaz marketing sin mentiras\u201d; a continuaci\u00f3n, en este art\u00edculo, encontrar\u00e1s informaci\u00f3n para generar atenci\u00f3n, inter\u00e9s y respuestas sin mentir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/haz-marketing-sin-mentiras\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haz marketing sin mentiras - Blog de Ventas y Digitalizaci\u00f3n - Impulsa - Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"\u201cHaz marketing sin mentiras\u201d; 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