{"id":8638,"date":"2021-01-30T16:54:37","date_gmt":"2021-01-30T16:54:37","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=8638"},"modified":"2026-05-02T00:37:40","modified_gmt":"2026-05-02T00:37:40","slug":"facebook-insights","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/","title":{"rendered":"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo?"},"content":{"rendered":"

A muchos publicistas les presenta un desaf\u00edo conocer a su p\u00fablico y llegarles a ellos con eficacia. Generalmente la falta de informaci\u00f3n sobre su p\u00fablico hace que muchas veces la publicidad no sea efectiva o no cause el efecto que se esperaba; es por eso que hoy queremos hablarte del Facebook insights. Tal vez te preguntes \u00bf<\/span>Facebook insights para qu\u00e9 sirve<\/b>?<\/span><\/p>\n

Respondamos esta pregunta y adem\u00e1s de eso, tambi\u00e9n te explicaremos como puedes usar esta herramienta de mercadeo.<\/span><\/p>\n

Facebook insights \u00bfPara qu\u00e9 sirve?<\/span><\/h2>\n

A continuaci\u00f3n, te mostraremos algunas caracter\u00edsticas del Facebook insights las cuales te ayudar\u00e1n a entender para qu\u00e9 sirve.<\/span><\/p>\n

En primer lugar, Facebook insights te ayudar\u00e1 a conocer los intereses del p\u00fablico y entender sus preferencias, comprender cuales son los sitios web m\u00e1s populares entre un p\u00fablico especifico; saber, dependiendo del lugar geogr\u00e1fico, que les interesa a las personas, seg\u00fan su edad, sexo, y nivel acad\u00e9mico.<\/span><\/p>\n

Esta herramienta de Facebook est\u00e1 dise\u00f1ada para dos cosas: primeramente, te dar\u00e1 la oportunidad de segmentar a tu p\u00fablico, cuando logras esto tendr\u00e1s la ventaja de tener un p\u00fablico ideal; en segundo lugar, esta herramienta te dar\u00e1 informaci\u00f3n para conocer qu\u00e9 es, lo que le gusta y les interesa a los seguidores de la p\u00e1gina de Facebook.<\/span><\/p>\n

Generalmente muchos publicistas se centran en publicar lo que a ellos les interesa y eso no est\u00e1 mal del todo, sin embargo, si eres de los que quieres tener m\u00e1s opciones de ventas y producir mayores ingresos de ventas, es importante que publiques y promociones contenidos que a tu p\u00fablico les interese, es all\u00ed donde entre en juego el buen manejo de esta herramienta.\u00a0\u00a0\u00a0<\/span><\/p>\n

Ahora que sabes sobre el <\/span>Facebook insights para que sirve<\/b>, veamos c\u00f3mo puedes usar esta herramienta.\u00a0\u00a0\u00a0<\/span><\/p>\n

\u00bfC\u00f3mo usar el Facebook insights ?<\/span><\/h2>\n

\"Facebook<\/p>\n

Hablemos ahora sobre algunos detalles b\u00e1sicos de su configuraci\u00f3n que lograran que alcances los objetivos expuestos hace un momento.<\/span><\/p>\n

Una vez ubicado en el Facebook insights, debes ubicar en la parte superior izquierda de la pantalla un bot\u00f3n de tres rayitas horizontales, se desplegar\u00e1 un men\u00fa, donde ubicamos la opci\u00f3n \u201cestad\u00edsticas de p\u00fablico\u201d.<\/span><\/p>\n

El sistema te abrir\u00e1 una pesta\u00f1a peque\u00f1a donde te pedir\u00e1n que escojas entre dos opciones: \u201ctodos en Facebook\u201d y \u201cpersonas conectadas a tu p\u00e1gina\u201d; estas son las opciones de donde queremos que nos muestre los datos.<\/span><\/p>\n

A continuaci\u00f3n, tendr\u00e1s a tu disposici\u00f3n una serie de configuraciones para optimizar de manera personalizada la forma como quieres manejar los datos de tus seguidores.<\/span><\/p>\n

Debes entender que aqu\u00ed puedes tener la opci\u00f3n de crear grupos de personas especificando intereses, paginas favoritas; estos inclusos lo puedes clasificar por edad, lugar o pa\u00eds donde residen, el sexo a quien quieres dirigirte; puedes escoger si al femenino o masculino o incluso a todos a la vez.<\/span><\/p>\n

Una vez configuradas todas estas opciones, seg\u00fan tus necesidades espec\u00edficas; el sistema te mostrar\u00e1 en la parte central de la p\u00e1gina una serie de estad\u00edsticas que reflejan las preferencias del p\u00fablico espec\u00edfico que has configurado.<\/span><\/p>\n

Facebook insights te da la opci\u00f3n de crear diferentes grupos para que puedas adaptar tu marketing seg\u00fan las necesidades de tu p\u00fablico.<\/span><\/p>\n

Conclusi\u00f3n\u00a0<\/span><\/h2>\n

Facebook<\/a> insights te ayudar\u00e1 a dirigir la publicidad o marketing de forma efectiva y precisa; as\u00ed que, aprovecha todas las ventajas que esta herramienta te ofrece. <\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A muchos publicistas les presenta un desaf\u00edo conocer a su p\u00fablico y llegarles a ellos con eficacia. Generalmente la falta de informaci\u00f3n sobre su p\u00fablico hace que muchas veces la publicidad no sea efectiva o no cause el efecto que se esperaba; es por eso que hoy queremos hablarte del Facebook insights. Tal vez te […]<\/p>\n","protected":false},"author":6,"featured_media":8639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,2914],"tags":[1633],"class_list":["post-8638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","category-funnel-tofu","tag-facebook-insights"],"yoast_head":"\nFacebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo? - Impulsa blog<\/title>\n<meta name=\"description\" content=\"Tal vez te preguntes qu\u00e9 es Facebook insights y para qu\u00e9 sirve; si es as\u00ed, te invitamos a que lo descubras en este art\u00edculo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo? - Impulsa blog\" \/>\n<meta property=\"og:description\" content=\"Tal vez te preguntes qu\u00e9 es Facebook insights y para qu\u00e9 sirve; si es as\u00ed, te invitamos a que lo descubras en este art\u00edculo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Ventas y Digitalizaci\u00f3n - Impulsa\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-30T16:54:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-02T00:37:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/01\/Facebook-insights-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jesus P.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jesus P.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/\"},\"author\":{\"name\":\"Jesus P.\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b776e2045dc9a9212dea4b32163f07d\"},\"headline\":\"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo?\",\"datePublished\":\"2021-01-30T16:54:37+00:00\",\"dateModified\":\"2026-05-02T00:37:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/\"},\"wordCount\":596,\"image\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Facebook-insights-2.jpg\",\"keywords\":[\"Facebook insights\"],\"articleSection\":[\"Redes Sociales\",\"TOFU\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/\",\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/\",\"name\":\"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo? - Impulsa blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Facebook-insights-2.jpg\",\"datePublished\":\"2021-01-30T16:54:37+00:00\",\"dateModified\":\"2026-05-02T00:37:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b776e2045dc9a9212dea4b32163f07d\"},\"description\":\"Tal vez te preguntes qu\u00e9 es Facebook insights y para qu\u00e9 sirve; si es as\u00ed, te invitamos a que lo descubras en este art\u00edculo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Facebook-insights-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Facebook-insights-2.jpg\",\"width\":1280,\"height\":850,\"caption\":\"Facebook insights\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/facebook-insights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/\",\"name\":\"Blog de Ventas y Digitalizaci\u00f3n - Impulsa\",\"description\":\"Blog dedicado a ayudar a emprendedores, pymes y empresas sobre ventas y digitalizaci\u00f3n, explicando en simple los contenidos complejos.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b776e2045dc9a9212dea4b32163f07d\",\"name\":\"Jesus P.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g\",\"caption\":\"Jesus P.\"},\"url\":\"https:\\\/\\\/www.sistemaimpulsa.com\\\/blog\\\/author\\\/comoemprender-netgmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo? - Impulsa blog","description":"Tal vez te preguntes qu\u00e9 es Facebook insights y para qu\u00e9 sirve; si es as\u00ed, te invitamos a que lo descubras en este art\u00edculo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/","og_locale":"es_ES","og_type":"article","og_title":"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo? - Impulsa blog","og_description":"Tal vez te preguntes qu\u00e9 es Facebook insights y para qu\u00e9 sirve; si es as\u00ed, te invitamos a que lo descubras en este art\u00edculo.","og_url":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/","og_site_name":"Blog de Ventas y Digitalizaci\u00f3n - Impulsa","article_published_time":"2021-01-30T16:54:37+00:00","article_modified_time":"2026-05-02T00:37:40+00:00","og_image":[{"width":1280,"height":850,"url":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/01\/Facebook-insights-2.jpg","type":"image\/jpeg"}],"author":"Jesus P.","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jesus P.","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/#article","isPartOf":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/"},"author":{"name":"Jesus P.","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#\/schema\/person\/9b776e2045dc9a9212dea4b32163f07d"},"headline":"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo?","datePublished":"2021-01-30T16:54:37+00:00","dateModified":"2026-05-02T00:37:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/"},"wordCount":596,"image":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/01\/Facebook-insights-2.jpg","keywords":["Facebook insights"],"articleSection":["Redes Sociales","TOFU"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/","url":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/","name":"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo? - Impulsa blog","isPartOf":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/#primaryimage"},"image":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/01\/Facebook-insights-2.jpg","datePublished":"2021-01-30T16:54:37+00:00","dateModified":"2026-05-02T00:37:40+00:00","author":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#\/schema\/person\/9b776e2045dc9a9212dea4b32163f07d"},"description":"Tal vez te preguntes qu\u00e9 es Facebook insights y para qu\u00e9 sirve; si es as\u00ed, te invitamos a que lo descubras en este art\u00edculo.","breadcrumb":{"@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/#primaryimage","url":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/01\/Facebook-insights-2.jpg","contentUrl":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-content\/uploads\/2021\/01\/Facebook-insights-2.jpg","width":1280,"height":850,"caption":"Facebook insights"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/facebook-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.sistemaimpulsa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Facebook insights, \u00bfPara qu\u00e9 sirve y c\u00f3mo usarlo?"}]},{"@type":"WebSite","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#website","url":"https:\/\/www.sistemaimpulsa.com\/blog\/","name":"Blog de Ventas y Digitalizaci\u00f3n - Impulsa","description":"Blog dedicado a ayudar a emprendedores, pymes y empresas sobre ventas y digitalizaci\u00f3n, explicando en simple los contenidos complejos.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sistemaimpulsa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.sistemaimpulsa.com\/blog\/#\/schema\/person\/9b776e2045dc9a9212dea4b32163f07d","name":"Jesus P.","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39142e6ba7f19ca961abe851a818b268a41e284a62ca332a054cb338164ff61f?s=96&d=mm&r=g","caption":"Jesus P."},"url":"https:\/\/www.sistemaimpulsa.com\/blog\/author\/comoemprender-netgmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/posts\/8638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/comments?post=8638"}],"version-history":[{"count":1,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/posts\/8638\/revisions"}],"predecessor-version":[{"id":8641,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/posts\/8638\/revisions\/8641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/media\/8639"}],"wp:attachment":[{"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/media?parent=8638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/categories?post=8638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sistemaimpulsa.com\/blog\/wp-json\/wp\/v2\/tags?post=8638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}