{"id":9957,"date":"2021-08-02T16:24:09","date_gmt":"2021-08-02T16:24:09","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=9957"},"modified":"2026-05-02T21:54:44","modified_gmt":"2026-05-02T21:54:44","slug":"aun-funciona-el-e-mail-marketing-para-captar-clientes","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/aun-funciona-el-e-mail-marketing-para-captar-clientes\/","title":{"rendered":"\u00bfA\u00fan funciona el E-mail Marketing para captar clientes?"},"content":{"rendered":"

Si eres de los que abri\u00f3 su primer Gmail por all\u00e1 en el 2007 cuando Google decidi\u00f3 liberar completamente los registros; entonces te estar\u00e1s preguntando si sigue funcionando, 14 a\u00f1os despu\u00e9s, el e-mail marketing<\/a> para captar clientes<\/strong>. Qu\u00e9date y te lo explicamos.<\/p>\n

Las bondades del e-mail marketing para captar clientes<\/h2>\n

Se estima que en un par de a\u00f1os m\u00e1s de 4 mil millones de personas tendr\u00e1n al menos una direcci\u00f3n de correo electr\u00f3nico<\/strong>. Con esa ampl\u00edsima plataforma de casi el 50% de la humanidad, alguna ventaja de alcance tendr\u00e1 el email<\/a> por encima de sus competidores, las mensajer\u00edas instant\u00e1neas, \u00bfno crees? Veamos c\u00f3mo usarlas a tu favor.<\/p>\n

Versatilidad <\/strong><\/p>\n

La mensajer\u00eda de correo electr\u00f3nico funciona perfectamente en los dispositivos m\u00f3viles, por lo que es f\u00e1cilmente manejable <\/strong>para cualquier usuario, desde empresas o grandes despachos, hasta cualquier hogar con internet. Permitiendo migrar el car\u00e1cter profesional<\/strong> original, a cualquier rinc\u00f3n del planeta.<\/p>\n

Personalizaci\u00f3n<\/strong><\/p>\n

A trav\u00e9s de las campa\u00f1as de email marketing<\/a> el usuario puede acceder a m\u00faltiples herramientas que dan un plus a su estrategia de ventas<\/strong>. Por ejemplo, podr\u00eda revisar a qu\u00e9 partes del correo el cliente presta especial atenci\u00f3n, si dio clic en alg\u00fan enlace, o si realiz\u00f3 la acci\u00f3n que buscamos.<\/p>\n

Esto permite que, al segmentar las acciones de un grupo de clientes, puedas pensar en campa\u00f1as publicitarias<\/a> m\u00e1s espec\u00edficas<\/strong> y por ende m\u00e1s efectivas.\u00a0<\/strong><\/p>\n

\"E-mail<\/p>\n

Automatizaci\u00f3n<\/strong><\/p>\n

Email permite, una vez definidos los comportamientos de cierto segmento de tu clientela, automatizar o programar mensajes personalizados, que no requieren de tu seguimiento inmediato.<\/p>\n

Rentabilidad<\/strong><\/p>\n

Tal vez tengas que contratar los servicios de alguna otra empresa de marketing para gestionar correctamente tu correo electr\u00f3nico; pero los gastos de inversi\u00f3n son muy peque\u00f1os en comparaci\u00f3n con los medios tradicionales de propaganda, como la tv, prensa, o radio.<\/p>\n

Y por si fuera poco, estos medios, aunque son masivos, <\/strong>no permiten que midas con precisi\u00f3n el alcance de tu campa\u00f1a.<\/p>\n

Campa\u00f1as Automatizadas de e-mail marketing para captar clientes<\/h2>\n

Imagina poder mandar, autom\u00e1ticamente, a tus clientes frecuentes con un mismo patr\u00f3n de compra, algunas ofertas para poder incrementar su consumo<\/strong>. O piensa en ese cliente que ve todas tus publicaciones en Instagram, que se ha suscrito a tu canal de YouTube, pero que nunca ha comprado.<\/p>\n

Env\u00edale un mensaje que le genere confianza, por ejemplo: entrevistas de testimonios de clientes satisfechos. La gran ventaja de esto, es que basta con redactar ese mensaje una vez. El resto funciona sin que tengas que encargarte de nuevo.<\/p>\n

Aunque tenemos casi 20 a\u00f1os usando Hotmail, Gmail, Outlook o Yahoo!, incre\u00edblemente estas compa\u00f1\u00edas se han reinventado u optimizado<\/strong>, para ponerse a la par de grandes empresas de la comunicaci\u00f3n; y con la llegada de las redes sociales, han encontrado una motivaci\u00f3n m\u00e1s para hacer presencia protag\u00f3nica en la cultura del momento.<\/p>\n

No puedes darte el lujo de mirar para otro lado, incluso cuando Instagram, Tick Tock o WhatsApp se roben la mayor atenci\u00f3n medi\u00e1tica. Estas no tienen el alcance, de momento, que tiene el correo electr\u00f3nico, menos el car\u00e1cter profesional que necesitas para darle prestigio y mayor seriedad a tu marca invirtiendo muy poco pero capitalizando mucho<\/strong>.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Si eres de los que abri\u00f3 su primer Gmail por all\u00e1 en el 2007 cuando Google decidi\u00f3 liberar completamente los registros; entonces te estar\u00e1s preguntando si sigue funcionando, 14 a\u00f1os despu\u00e9s, el e-mail marketing para captar clientes. Qu\u00e9date y te lo explicamos. Las bondades del e-mail marketing para captar clientes Se estima que en un […]<\/p>\n","protected":false},"author":6,"featured_media":9958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2915],"tags":[715,106,788],"class_list":["post-9957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-mofu","tag-campanas-publicitarias","tag-clientes","tag-email-marketing"],"yoast_head":"\n\u00bfA\u00fan funciona el E-mail Marketing para captar clientes? - Impulsa blog<\/title>\n<meta name=\"description\" content=\"\u00bfLlevas muchos a\u00f1os usando correo electr\u00f3nico? El e-mail marketing para captar clientes es una estrategia que sigue funcionando. 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