{"id":9994,"date":"2021-08-12T09:00:57","date_gmt":"2021-08-12T09:00:57","guid":{"rendered":"https:\/\/www.sistemaimpulsa.com\/blog\/?p=9994"},"modified":"2026-05-01T23:50:06","modified_gmt":"2026-05-01T23:50:06","slug":"retargeting-y-remarketing-cual-es-la-diferencia","status":"publish","type":"post","link":"https:\/\/www.sistemaimpulsa.com\/blog\/retargeting-y-remarketing-cual-es-la-diferencia\/","title":{"rendered":"Retargeting y remarketing. \u00bfCu\u00e1l es la diferencia?"},"content":{"rendered":"

Para muchos los t\u00e9rminos <\/span>retargeting y remarketing<\/b> suelen ser motivo de confusi\u00f3n. Aunque su objetivo suele ser el mismo, su forma de canalizarlo suele ser diferente. Por lo tanto, si est\u00e1s pensando utilizar estas estrategias para tu negocio, te invito a leer este apartado. Te mostraremos qu\u00e9 son, sus diferencias y c\u00f3mo sacarles el m\u00e1ximo provecho.<\/span><\/p>\n

\u00a0Conozcan de cerca estas estrategias<\/b><\/h2>\n

El <\/span>retargeting y remarketing<\/b> tienen como objetivo en com\u00fan atraer nuevamente al cliente a la p\u00e1gina; y que pueda culminar solicitando el servicio u obteniendo el producto de manera satisfactoria. Sin embargo, la forma de c\u00f3mo obtener la informaci\u00f3n del usuario suele ser diferente.<\/span><\/p>\n

El retargeting se basa en la informaci\u00f3n que obtiene de la manera en que act\u00faa el cliente para mostrarle nuevamente lo que ha despertado su inter\u00e9s. \u00bfC\u00f3mo se consigue esta informaci\u00f3n? Muy f\u00e1cil, todos los datos que se acumulan en los cookies refieren a d\u00f3nde ha estado navegando.<\/span><\/p>\n

Tomando en cuenta la informaci\u00f3n solicitada, la tienda que ha visitado anteriormente le enviar\u00e1 anuncios publicitarios con la intenci\u00f3n de que recuerde que estuvo ah\u00ed. Asimismo, si los cookies lo permiten, bas\u00e1ndose en el perfil de b\u00fasqueda se enviar\u00e1n anuncios de p\u00e1gina que quiz\u00e1s no ha visitado, pero se asemeja con lo que desea.<\/span><\/p>\n

\"retargeting<\/p>\n

Ahora bien, el <\/span>remarketing<\/span><\/a> obtiene informaci\u00f3n de datos del cliente de forma personalizada. \u00bfC\u00f3mo obtener esos datos? Seguramente los interesados en el servicio o producto han realizado una suscripci\u00f3n a la web con la meta de comprarlo.<\/span><\/p>\n

A diferencia del retargeting, el remarketing con los reportes que se obtienen del usuario, se puede observar en qu\u00e9 etapa se qued\u00f3 el cliente; si solamente observ\u00f3 el producto o si llen\u00f3 la cesta para comprar, pero no proces\u00f3 el pago.\u00a0<\/span><\/p>\n

De esta manera se canaliza la informaci\u00f3n de manera individual y se les env\u00eda mensajes para que vuelvan a retomar su gesti\u00f3n. As\u00ed, de forma persuasiva, el cliente puede finalizar su compra.<\/span><\/p>\n

Es relevante conocer en qu\u00e9 parte del proceso se qued\u00f3 el cliente; y la estrategia de remarketing nos ayuda a saber este punto. As\u00ed el mensaje que se env\u00eda ser\u00e1 m\u00e1s espec\u00edfico para el cliente.\u00a0<\/span><\/p>\n

Desventajas de retargeting y remarketing<\/b><\/h2>\n

Existen algunas desventajas para estas estrategias que te presentaremos a continuaci\u00f3n:<\/span><\/p>\n

Modo inc\u00f3gnito<\/b><\/h3>\n

El retargeting usa la informaci\u00f3n que guarda los cookies para estudiar el comportamiento de la persona y as\u00ed enviar los mensajes publicitarios. No obstante, si el interesado en la p\u00e1gina navega en la misma de forma inc\u00f3gnita, los cookies no se podr\u00e1n guardar; y si este es el caso es muy complicado enviar la publicidad a los clientes.<\/span><\/p>\n

Distintos navegadores<\/b><\/h3>\n

Si la persona utiliza dos navegadores distintos, cada uno guardar\u00e1 sus cookies correspondientes. Ya que las mismas no se pasar\u00e1n de navegador a navegador. Lo mismo suceder\u00e1 si utilizan equipos diferentes. Cada equipo tendr\u00e1 sus propias cookies para realizar los anuncios.<\/span><\/p>\n

Borrar cookies<\/b><\/h3>\n

Si la persona borra las cookies no se podr\u00e1 guardar la informaci\u00f3n de lo que le interesa al usuario.<\/span><\/p>\n

Los correos electr\u00f3nicos<\/b><\/h3>\n

Para realizar retargeting es necesario registrar los cookies de las p\u00e1ginas que visitas. Existen correos electr\u00f3nicos que no guardan este tipo de informaci\u00f3n, por ejemplo, Outlook.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Para muchos los t\u00e9rminos retargeting y remarketing suelen ser motivo de confusi\u00f3n. Aunque su objetivo suele ser el mismo, su forma de canalizarlo suele ser diferente. Por lo tanto, si est\u00e1s pensando utilizar estas estrategias para tu negocio, te invito a leer este apartado. Te mostraremos qu\u00e9 son, sus diferencias y c\u00f3mo sacarles el m\u00e1ximo […]<\/p>\n","protected":false},"author":6,"featured_media":9985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2914],"tags":[46,51,1872],"class_list":["post-9994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-funnel-tofu","tag-marketing-digital","tag-remarketing","tag-retargeting"],"yoast_head":"\nRetargeting y remarketing. \u00bfCu\u00e1l es la diferencia? - Impulsa blog<\/title>\n<meta name=\"description\" content=\"El retargeting y remarketing son t\u00e9rminos parecidos, pero tienen su propio objetivo al momento de aplicarlo en el marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistemaimpulsa.com\/blog\/retargeting-y-remarketing-cual-es-la-diferencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting y remarketing. \u00bfCu\u00e1l es la diferencia? 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